Information Visualization History [video]

Telling Stories and Making Pictures

Information visualization is an old profession, which dates way before the invention of graphing tools, infographics, and other modern visualization methods. This short video presents an interesting perspective on how our ancestors began to understand the value of a good visualization back in the caves.

Hunters had the important mission to communicate strategy to the tribe, so they asked people that could draw better than hunt to facilitate their explanations with graphic visualizations.

Today, graphic facilitators deal with very complex issues, in almost any field. In the Marketing Measurement field, we struggle to make terabytes of data understandable, allowing companies to make better decisions while helping customers achieving what they want.