Multivariate tests consist of the experimentation of elements inside one specific page. The most important advantages of this method over the AB Testing method are the granularity of results (it shows the best element versions separately and when combined with the others) and the ability to test without using page redirects.
This article, written by Google's Analytics Advocate Krista Seiden shows how to successfully build an optimization and testing culture by outlining an ongoing process for data usage, analysis and communication.
Who are your landing page visitors, and what do you know about them? The answer to this question is the foundation for a successful landing page strategy. It will help you answer all of the questions about what should or shouldn't be on your page.
There are seemingly countless ways to improve your website, but as always, limited time and resources. When done right, the website optimization process can be relatively painless, and bring about significant gains in conversion rates and revenue. Learn more about where to start your journey to a more optimized website.
In this presentation delivered at Stanford, Dan Siroker, responsible for Analytics & Testing at the Obama Campaign, describes how they used data to win the presidential election. He shares numbers and insights into how to apply Analytics to drive decision making on developing, designing, and marketing a website.
One of the topics web analysts often deal with is analyzing the relationship between what a visitor sees and what they do. But how can we know if viewing certain content leads to a conversion or is there something else at play?
This article presents a framework for split testing. From an overview of the most common techniques (AB and Multivariate Testing) to the resources needed for testing (People, Process, Technology) and the value it brings to the organization.
This video, presented by Eric T Peterson, provides tips in order to succeed in Website Testing. Eric starts by showing the value of testing to website improvement, as he says: "Testing and Optimization allows you to slowly yet incrementally improve the quality of your website and improve the quality of the customer experience."
Testing is one of the most important techniques when it comes to website optimization. It shows us what the users like, how they react to design, which content they are looking for, which offer is more attractive, and so on. However, "users" are not a bunch of robots with the same needs and tastes.