In this presentation, Stephane Hamel goes over all the aspects of The Online Analytics Maturity Model. Some of the questions he answers are below:
- How companies usually define objectives as opposed to how they should be defined?
- How to look at the scope of Analytics, going from pure improvisation to beyond online, where Web Analytics becomes business optimization?
- How resources should be allocated in companies?
- Which methodologies are available today to put Analytics in practice?
- How tools can be used to support the objectives of the company? Watch Web Analytics Maturity Model by Stephane Hamel Part I Learn more about The Online Analytics Maturity Model and download the full paper. See below a sample presentation from Stephane Hamel below where he describes the Web Analytics Maturity Model.