In this article Phil Harvey provides examples of bad data behaviour, the people who do it and the old thinking and behaviours they fall foul of to make data unnecessarily hard. Then he moves on to how we can all be good data citizens and work together to make data easy.
Phil Harvey -
In this post, Pere Rovira discusses COGS (Cost Of Goods Sold) and LTV (Lifetime Value), two fundamental business metrics that can help web analysts be more meaningful and influential with their analysis.
Pere Rovira -
Cart abandonment is often not a final decision. When viewed as part of the buying cycle, like buyers who research competitors, the abandonment issue becomes manageable. Our goal, then, is twofold: lower the initial abandonment rate and raise the reclamation rate on abandoned carts.
Sam Green -
In this post Kristoffer Olofsson provides a guide to the new Enhanced Ecommerce methods for product impressions and detailed views, which will give us actionable insights that we can work with to continuously improve the presentation of products and the performance of our ecommerce business.
Kristoffer Olofsson -
When you start your Conversion Rate Optimization (CRO) journey you most probably do it chaotically. Unfortunately, the absence of regular processes results in poor results and in longer optimization cycles. In this article you will learn an effective methodology that will lead you to more successes and allow you to do more with less.
Michal Parizek -
The Embed API isn't just a javascript library mashed up with Google Charts, or is it? It might be, but what really grabbed my attention is that it is EASY, you can have a dashboard laid out and set up in a matter of minutes, even if you don't know much Javascript.
Linda Lawton -
Google Analytics Benchmarking is extremely valuable tool in that it provides the necessary context to show you if your increase (or decrease) is not only a result of your actions, but of a larger trend in the industry.
Daniel Waisberg -
Early this year I published an article with 10 actionable Google Analytics tips. Since then, I wrote a few dozen posts on my weekly tips on the official Google Analytics Google+ page. In this article I share the top 10 tips from January to June.
Daniel Waisberg -
In this post, Kristoffer Olofsson covers some of the benefits of using Custom Definitions in Universal Analytics, as well as have a look at how they are leveraged in practice by startup 'The Beta Family', a crowdsourcing platform for beta testing apps.
Kristoffer Olofsson -
In this post Daniel Waisberg describes a dashboard that can be used to measure your most profitable channels, pages and demographics when it comes to AdSense revenue. He also shares a link to download the dashboard using Google Analytics.
Daniel Waisberg -