One of the most basic questions asked by marketers is: "How much content is being consumed on my website?" - In this article you will learn an advanced technique called Page Velocity to help you answer that question on Google Analytics.
In this article you will learn about a Google Sheets add-on created by Pedro Avila, Senior Solutions Architect at Google, that will help Google Analytics users manage their custom dimensions in a more robust and organized way, while using an interface they are comfortable with.
Tired of manually clicking through the Google Analytics interface to retrieve data? Want to take advantage of the Google Management API, but the functions you need just aren't available? Well then, read this article to learn an easy way to perform such tasks in a semi-automated way.
This article, written by Google's Analytics Advocate Krista Seiden shows how to successfully build an optimization and testing culture by outlining an ongoing process for data usage, analysis and communication.
Having only fraction of the data leads to suboptimal and sometimes inaccurate decisions. The 360 integration of all channels and a successful cross-device measurement is the key to success. Google Analytics Premium and DoubleClick Campaign Manager offer a supreme solution for that with the power of data in a well known user interface.
This article goes through the process of Data Landscaping, which will provide you with a map and a set of prioritised actions that move you towards a more effective way of accessing and understanding your data.
This article discusses an idea for more effectively defining and measuring visitor engagement with text-based content like blogs, articles, or essays, on a website whose central value proposition is based on that content.
There is a lot of useful and interesting data held in your Google Analytics account that could be used to drive content on your site and apps. In this tutorial you will learn how to create a Top Authors widget using the Google Analytics API, Google App Engine (Python) and Google Tag Manager.