Inspired by the images published at WorldMapper.org, I decided to create an image that would represent the socio-economical differences between the Brazilian regions: North, Northeast, Midwest, Southeast and South. As can be seen in the infographic each with very specific characteristics.
Daniel Bronfen -
A recent survey indicates that U.S. companies are losing as much as 23 percent of their entire annual online revenues from providing poor experiences to their online customers. One would assume that a loss of this magnitude would be a wake-up call to ebusinesses. However, most companies lack the tools and processes to truly understand online customer experience and, therefore, don't know what they're missing.
Geoff Galat -
This article is a discussion on how to improve websites when it comes to targeting, advertisement and usability. We discuss some of the unintended consequences of targeting and banner & design blindness; we also provide usability tips for better using ads and call to actions on websites.
Daniel Waisberg -
Today marks one year from the launch of Online Behavior. As I looked into the past and analyzed what I learned and the metamorphosis that the site went through, I thought it would be interesting to share it. In this post I describe some of the things we did during the last year of activity.
Daniel Waisberg -
A visitor arrives to a website from a search engine's keyword including "health". How can the website take advantage of this information in order to personalize the experience of the visitor? Learn more on this personalization example for content websites.
Online Behavior -
The era of mobile commerce isn’t around the bend—it’s already here. Those who approach this opportunity with a well-crafted plan for gauging and managing the mobile customer experience will be the ones who’ve set their mobile channels and their brands up for success.
Geoff Galat -
Visitor interactions with websites have changed substantially in recent years due to the development of advanced browsers and extensive implementation of websites rich in Ajax, JavaScript, Flash and other interactive content. Just as browsing patterns change, so should the way in which we analyze a website.
Danny Hen -
If social media is part of your marketing plan, you’re already aware of the benefits of education, awareness, and brand building. These strategies are also at the core of display advertising, which offers the added benefit of reaching only your qualified prospects – wherever they travel online. If you’re not already doing display, don’t miss out on this opportunity to try out one of the greatest, untapped marketing channels you have available.
Jennifer Agustin -
This article is a collection of thoughts from Web Analytics experts in Germany. A list of questions was send to each on the subjects of legal, business, and the users perspective when it comes to Web Analytics and they provided insights into the current status of the online industry in Germany. This topic is of great importance in a time where Germany government discusses the future of online tracking in the country (and possibly in Europe).
Matthias Bettag -
A cohesive customer experience management strategy prevents much of pain associated with ineffective customer experiences online. A customer-centric approach to identifying such issues and preventing them from escalating out of control can keep your website from becoming the topic of the next #fail—or the late night talk show circuit, for that matter.
Geoff Galat -