KPIs definition, data accuracy, segmentation, and all those analytics best practices our readers know by heart apply to Search Engine Optimization (SEO). It is just a question of narrowing traffic types to Organic and some Referral (link building thing), right? Kinda.
Ani Lopez -
Google Analytics has recently launched a new set of reports called Social reports, which can be used to analyze in-site and off-site interactions with a brand on Social Networks. In this post, Daniel Waisberg discusses how Google Analytics can be used to analyze Google+ in-site interactions (e.g. +1 button clicks) and off-site interactions (e.g. comments, posts, shares that happened on Google+).
Daniel Waisberg -
Why are insights so difficult to find in our web analytics charts and reports! Why don't they jump out of the charts unless something's off the charts! In this article, Brian Katz proposes a framework based on a Visits Analysis Framework that will help improving websites' conversion rates.
Brian Katz -
In this post, Yehoshua Coren discusses several ways to use the Multi-Channel Funnels, a Google Analytics feature that can be used to understand which channels assisted in driving website conversions. Yehoshua also goes over some important definitions and challenges of this tool.
Yehoshua Coren -
This article provides three lessons to expert Web Analysts learned from playing Lego. In order to be a successful professional in the Analytics industry, professionals need to focus on order, social skills and simplicity.
Daniel Waisberg -
In this article Stephane Hammel discusses key trends for Web Analytics in 2012. He writes about the "social media bubble" and how websites should go about measuring Social Media ROI. He discusses the emergence of BIG Data, and how it will affect Web Analytics, and he discusses privacy concerns when it comes to web analysis.
Stephane Hamel -
Jim Eustace walks us through three main types of segmentation strategies (driven by a slightly larger number of targeting techniques) and describes the different scenarios that can be used to succeed with each of the strategies.
Jim Eustace -
In this post, Stephane Hamel discusses what we do as analysts and what our responsibilities are. This understanding is essential if we want to define the discipline we are in, and which skills are required in order to be a successful professional.
Stephane Hamel -
There has been a growing trend of releasing infographics. Some of them are fantastic pieces of design, illustrating complex relationships between data. Most of them are not. In this post, Kent Clark discusses how to create effective visualizations, and explore the difference between good and bad data presentation.
Kent Clark -
When planning a conference behavioral strategy, here's what Judah Phillips suggests to optimize the experience. He calls it the "multivariate attendance strategies". Learn more about his 10 strategies to ensure you have a memorable and fun conference experience.
Judah Phillips -