Learn how systems like Google Analytics Multichannel Funnels, and attribution modeling allows us to reclaim control over our ROI, and our ability to effectively use these new measurement tools results in a competitive advantage, and greater efficiencies in marketing spending.
Online Behavior -
Learn more about user-centric analytics, an extremely valuable approach. It can tell you a lot about your visitors. But, it can go beyond that to tell you more in-depth information about their visits and their habits. It essentially gives you an overview of their behavior, which in turn, provides you with a better understanding of your customers.
Feras Alhlou -
The reason the Analytics community is not growing like a weed is because professionals are not confident enough with numbers and charts. In this article Daniel Waisberg discuss three techniques that can be used in order to make the field grow healthily.
Daniel Waisberg -
This post is a summary of the most viewed content at Online Behavior during 2012. Learn what our readers liked the most during this year...
Daniel Waisberg -
Web analytics data is worth nothing if it can’t be used in the correct way. In order for it to be used, it has to be understood. So how do you make data easy to understand? With visualisation of course! But visualising data isn’t as easy as you might think. You have to get it right for both the user and the data.
Anna Lewis -
If analytics is how an organization arrives at an optimal and realistic decision through analysis and data; then, analysis is the process of breaking something complex into smaller parts so we can understand how it works - and optimize it.
Stephane Hamel -
Accepted business practice dictates that website performance is measured in some way, usually through Digital Analytics data. But the metrics commonly used are essentially vanity metrics, not actionable insights. Using the techniques described in this article you will be able to analyse your data as Amazon does - using value as a KPI.
Doug Hall -
When you think about redesigning a website, you need to have a plan. To come up with a plan, you need to know what's going on. Web Analytics is an invaluable tool to help you decide what to do with your website, and to do it better. Learn how to redesign your website using a data-driven approach.
Jordan Louis -
Google's standard reporting covers the main points of interest that most basic-level analytics users are interested in, but advanced users will be much more interested in all of the levels of customization that the new Analytics platform has to offer. This article discusses three such customizations.
Adam Thompson -
Some of us are using adblock because the banner blindness isn't enough anymore. It's an unrelenting war amongst marketers to gain a piece of your attention. So, is the solution to invest in more powerful, better targeted, bunker-busters? Why must the consumer suffer?
Christopher Berry -