Intelligence Articles

  • Analyzing On-Site Search Logs: From Mess to Meaning

    Search Log Analysis

    There is a rising awareness across the search and SEM industry, still more in literature than in practice, about the value of site search logs, about the knowledge of consumer needs and behavior enclosed within, and that this could be a mean for increasing web sites' ROI. In this article the authors discuss the solutions proposed by a research project funded by the European Commission.

    Online Behavior - July 19, 2012
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