The slides below are a collection of the most interesting presentations (both in terms of content and of visualization) on Targeting, Testing, Usability and Analytics. They present strategies and techniques that will help website managers and marketing analysts to understand their customers and optimize websites using a data-driven method.
In this presentation, Justin Kistner (Webtrends) and Nick O'Neil (AllFacebook) go over some interesting numbers regarding Facebook and provide advice on using Facebook for Marketing. They also provide examples on how Big Brands are taking advantage of it.
This presentation, created by Gianluca Brugnoli, is about connecting the dots of user experience, on how to design interactive systems. Learn more about how to improve your users' experience by understanding usability.
This slideshow, by Paul Marsden, summarizes 15 solutions on how big retail chains are deploying Social Media. Do you know any other examples? Share with us!
This article presents a framework for split testing. From an overview of the most common techniques (AB and Multivariate Testing) to the resources needed for testing (People, Process, Technology) and the value it brings to the organization.
This presentation, by hjc New Media, shows the advantages to integrate usability and analytics efforts. It starts by presenting an introduction to the field of web usability, why it is important, and its Return on Investment.
This presentation, from Marco Derksen, is about delivering precise and relevant messaging when and where customers are. The slides start from the challenges advertisers are facing in order to achieve the same exposure as in the past, to achieve customer attention to their brands.
This presentation, from Daniel Waisberg, shows an introduction to Behavioral Targeting and presents good and bad examples when it comes to its application in Search Engine Marketing. It also shows the most prominent tools that can be used to target website visitors. In the last slides there is an example on how to perform Behavioral Targeting for free using Google Analytics and BTBuckets.
This presentation, from Scott Baldwin, proposes a way to use sketches (drawings) in order to plan user experience when engaging with a client. According to the creator this is faster, it improves communication, it clarifies thinking, and it gets everyone in the same page. His approach to user experience uses 4 P’s: Paper, Pens, People, Place.
This presentation, from Daniel Waisberg, shows techniques on how to perform Conversion Optimization and SEO in an integrated way.