Website Optimization

Website Optimization consists of a broad set of tools, methods, processes and strategies that have the objective to improve the website conversion rates. In the resources provided below you will find guidance when it comes to Behavioral Targeting, Split Testing, website usability and other important techniques to improve online experiences.

  • Analysis Exchange – Optimizing The World

    Analysis Exchange

    The Analysis Exchange was created as a means of providing much-sought experience to web analysts through free website analysis for non-profits.  The process can take as little as three weeks and can be a huge bonus to organisations that have no budgetary scope for web analytics. Learn more about how it works and how you can get involved.

    Emer Kirrane - January 12, 2011
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  • Jim Sterne - Marketing Optimization Guru [interview]

    Jim Sterne Interview - Marketing Optimization Guru

    Jim Sterne shares with us insights on what is new in the Web Analytics field and in the eMetrics Marketing Optimization Summit Washington DC 2010. Learn more about online maturity, social media measurement and the future of Web Analytics.

    Online Behavior - January 5, 2011
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  • Organizational Requirements to a Successful Optimization Program

    Analytics Project Success

    Organizations that dedicate talented resources and give them time and latitude to take chances see the biggest gains from testing and targeting. In addition to adding the right resources, organizations need to evolve their marketing approach to consider integrating testing and targeting into the overall marketing strategy.

    Bob Garcia - January 5, 2011
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  • Q&A with Bryan Eisenberg and Eric T. Peterson [video]

    Q&A with Bryan Eisenberg and Eric T. Peterson

    In this "Questions & Answers" session from eMetrics Marketing Optimization Summit San Jose 2010, Bryan Eisenberg and Eric T. Peterson answer to online marketing optimization questions from the audience.

    Online Behavior - December 16, 2010
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  • Optimization Top Down / Bottom Up by Bryan Eisenberg [video]

    Optimization Top Down / Bottom Up by Brian Eisenberg

    In this presentation, Bryan Eisenberg speaks about optimizing website conversion rates. Brian compares the conversion optimization journey with losing weight as both require a daily routine that start as a very difficult effort and gradually become an addiction to improving the website. The most important element is to have a clear reason for this journey: why are you putting all this effort, what do you want to achieve?

    Online Behavior - December 10, 2010
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  • 5 Tips & Tools to Boost Website Conversions

    Conversion Rates Optimization

    There are seemingly countless ways to improve your website, but as always, limited time and resources. When done right, the website optimization process can be relatively painless, and bring about significant gains in conversion rates and revenue. Learn more about where to start your journey to a more optimized website.

    Andrew Follett - December 8, 2010
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  • Advanced A/B Testing Tactics That You Should Know

    Advanced AB Testing Techniques

    A/B testing is as simple as designing two versions of a webpage, splitting the traffic amongst those versions and choosing the version that produces maximum conversions. However, in order to truly boost your conversions, you need to know some of the advanced A/B testing tactics that only experienced practitioners currently use. Learn how to do it from this article.

    Paras Chopra - December 1, 2010
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  • How to Optimize Web Design for Conversions

    Optimize Web Design for Conversions

    How do you go about optimizing the design of your website? In a nutshell, no one can tell you how to optimize your website better than your own visitors, and they do so in many ways. It’s just a matter of having the right web analytics tools to pick up on what they are trying to tell you. Learn how to ask them here!

    Tal Schwartz - November 24, 2010
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  • Five Predictions For Web Analytics in 2011

    Web Analytics predictions by Brian Clifton

    Predicting the future invariably means you will be wrong most of the time. However,  it is an interesting process to go through as even getting just one prediction right can have a significant impact - to me personally, my business or my client's business. Here's are Brian Clifton's predictions for the web analytics industry for 2011

    Brian Clifton - November 9, 2010
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  • Marketing Optimization In The Presidential Campaign [video]

    Marketing Optimization In The Presidential Campaign

    In this presentation delivered at Stanford, Dan Siroker, responsible for Analytics & Testing at the Obama Campaign, describes how they used data to win the presidential election. He shares numbers and insights into how to apply Analytics to drive decision making on developing, designing, and marketing a website.

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