Website Optimization

Website Optimization consists of a broad set of tools, methods, processes and strategies that have the objective to improve the website conversion rates. In the resources provided below you will find guidance when it comes to Behavioral Targeting, Split Testing, website usability and other important techniques to improve online experiences.

  • Jennifer Veesenmeyer - COO Stratigent [interview]

    Jennifer Veesenmeyer Interview

    In this interview, filmed at the eMetrics Marketing Optimization Summit San Francisco 2011, Daniel Waisberg talks to Jennifer Vessenmeyer, COO at Stratigent, a digital analytics agency that provides consultancy in all things analytics.

    Online Behavior - August 12, 2011
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  • Audience Segmentation - Giving Clicks a Personality

    Segmentation Analysis

    Times have changed. Just ten years ago, things were different. The internet was thought of as a young person's playground and a risk-taker's casino (or fool's paradise, depending on your attitude towards starting a DotCom). The way in which people used the internet was also different. Learn more about ways in which an audience can begin to be identified.

    Emer Kirrane - August 10, 2011
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  • Serendipity Feeling Increases Online Conversion

    Serendipity Feeling Increases Online Conversion

    Good food and the feeling that you’re special are the two main reasons that many people return to the same restaurant. Websites should be able to deliver the same experience to its customers. Learn more about how to do it.

    Dennis van der Heijden - August 2, 2011
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  • Phillip Klien - Optimization & Segmentation [interview]

    Phillip Klien Interview on Targeting, Segmentation and the Analytics industry

    In this interview Daniel Waisberg talks to Phillip Klien, Co-founder of Predicta, BTBuckets and SiteApps, about how to optimize websites by making them more relevant to users. He also shares his thoughts on the future of the industry and talks about his newest project.

    Online Behavior - July 11, 2011
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  • Understanding Online Customer Experience

    Customer Experience Management

    A recent survey indicates that U.S. companies are losing as much as 23 percent of their entire annual online revenues from providing poor experiences to their online customers. One would assume that a loss of this magnitude would be a wake-up call to ebusinesses. However, most companies lack the tools and processes to truly understand online customer experience and, therefore, don't know what they're missing.

    Geoff Galat - June 28, 2011
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  • Web Analytics Maturity Model by Stephane Hamel Part II [video]

    Web Analytics Maturity Model by Stephane Hamel

    In this presentation, Stephane Hamel goes over all the aspects of The Online Analytics Maturity Model. He shows how to evaluate a company maturity level by asking the right questions.

    Online Behavior - June 27, 2011
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  • Web Analytics Maturity Model by Stephane Hamel [video]

    Web Analytics Maturity Model by Stephane Hamel

    In this presentation, Stephane Hamel shares insights on how to measure an organization Web Analytics Maturity. He discusses the struggle between the creativity and the data-driven approach and how we should balance between them. He then introduces the Online Analytics Maturity Model and how it can be used to measure the Analytics process inside companies.

    Online Behavior - June 22, 2011
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  • Common Denominators between Targeting, Advertisement and Usability

    Venn Diagram - Common Denominators between Targeting, Advertisement & Usability

    This article is a discussion on how to improve websites when it comes to targeting, advertisement and usability. We discuss some of the unintended consequences of targeting and banner & design blindness; we also provide usability tips for better using ads and call to actions on websites.

    Daniel Waisberg - June 15, 2011
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  • Great Expectations as Mobile Commerce Matures

    Mobile Ecommerce

    The era of mobile commerce isn’t around the bend—it’s already here. Those who approach this opportunity with a well-crafted plan for gauging and managing the mobile customer experience will be the ones who’ve set their mobile channels and their brands up for success.

    Geoff Galat - May 6, 2011
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  • Web Analytics Evolution

    Web analytics Evolution

    Visitor interactions with websites have changed substantially in recent years due to the development of advanced browsers and extensive implementation of websites rich in Ajax, JavaScript, Flash and other interactive content. Just as browsing patterns change, so should the way in which we analyze a website.

    Danny Hen - April 15, 2011
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