Website Optimization

Website Optimization consists of a broad set of tools, methods, processes and strategies that have the objective to improve the website conversion rates. In the resources provided below you will find guidance when it comes to Behavioral Targeting, Split Testing, website usability and other important techniques to improve online experiences.

  • Web Analytics: Data to Decisions [video]

    Web Analytics: Data to Decisions

    In this keynote, Piyanka Jain discusses the “5 Step Analytics Framework™” starting from understanding real business question, structuring hypothesis around the question, pulling relevant data and then diligently following the recipe all the way to analysis and recommendations. Learn how to draw a $120k incremental revenue from 2 hours of analysis.

    Online Behavior - December 19, 2011
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  • Successful Business Analytics by Tom Davenport - Part II

    Successful Business Analytics by Tom Davenport

    In this presentation Tom Davenport addresses the organizational culture and business leadership required to make the most of the science of analysis, and shares stories of people who have made this transition and the resulting competitive edge their organizations exploit.

    Online Behavior - December 15, 2011
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  • Alex Langshur Interview - Cardinal Path [interview]

    Alex Langshur Interview - Cardinal Path

    Alex Langshur, Senior Partner at Cardinal Path, talks to Daniel Waisberg about Google Analytics developments, techniques, challenges and opportunities. We discussed Google Analytics Premium, training, and the future of Analytics and where are we heading towards as an industry.

    Online Behavior - December 13, 2011
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  • Successful Business Analytics by Tom Davenport - Part I

    Business Analytics with Tom Davenport

    In this presentation, Tom Davenport discusses ways to manage analytics at an enterprise and provides examples on which companies and professions are embracing analytics. He also shares tips on how to improve decision-making on companies by using Analytics.

    Online Behavior - December 12, 2011
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  • Four Analytics Mistakes Even Experienced Analysts Make

    Analytics Mistakes

    It's said that common sense isn't common. I'd always scoffed at this sentiment until I started getting insights into the analytics of some pretty big companies. Not mom and pops or small businesses, but experienced consultants and big business. It seemed to me that even the experienced people tend to make some pretty common mistakes, all of them very easy to fix.

    Kent Clark - December 7, 2011
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  • The Ultimate Definition of Analytics

    Analytics Definition

    Over the years I have seen all kinds of definitions for web analytics. Some are over simplified, some are just plain wrong and biased toward agencies and vendors. Some blog posts claim to offer a definition while they simply rant about how hard web analytics is and what it should or should not be. What is a good definition?

    Stephane Hamel - November 22, 2011
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  • Marketing Metrics at Best Buy - Part 2 [video]

    Marketing Metrics at Best Buy

    In Part 2 of the Marketing Metrics at Best Buy, Eric T. Peterson and Lynn Lanphier describe the process they went through while implementing the Analytics process at Best Buy. They go over the internal politics and personnel involvement with the process as well as their relationship with Omniture, the tool Best Buy uses for website measurement.

    Online Behavior - November 18, 2011
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  • Customer Acquisition Analysis Using Google Analytics

    Customer Acquisition Analysis Using Google Analytics

    Segmentation is one of the most important features of any web analytics package, and Google Analytics is no exception. If you're regularly looking at your overall site stats and user behaviour, then you're looking at all visitors bundled together. Do you think it's appropriate to be looking at visitors who are engaged and loving your site in the same set as visitors who bounce? Do you think you're learning anything from the average?

    Alistair Dent - November 15, 2011
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  • Marketing Metrics at Best Buy - Part 1 [video]

    Marketing Metrics at Best Buy

    In this presentation, delivered at the eMetrics Marketing Optimization Summit San Francisco 2011, Eric T. Peterson and Lynn Lanphier talk about how Best Buy has been doing Web Analytics and really working to transform their ability to succeed in a very competitive environment.

    Online Behavior - November 11, 2011
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  • Customer Recovery Can Solve Your Abandonment Issues

    Customer Experience Management

    Some e-businesses are willing to accept the two to five percent conversion rates that have been standard for e-commerce for many years now. Not so for some of the more successful e-business professionals, who endeavor to recover lost orders and win back the loyalty of customers before they are lost forever.

    Geoff Galat - November 9, 2011
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