Website Optimization

Website Optimization consists of a broad set of tools, methods, processes and strategies that have the objective to improve the website conversion rates. In the resources provided below you will find guidance when it comes to Behavioral Targeting, Split Testing, website usability and other important techniques to improve online experiences.

  • Cause, Effect, and Split Testing

    Cause, Effect, and Split Testing

    One of the topics web analysts often deal with is analyzing the relationship between what a visitor sees and what they do. But how can we know if viewing certain content leads to a conversion or is there something else at play?

    Ophir Prusak - October 26, 2010
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  • Landing Page Segmentation For Higher Conversions

    Audience Segmentation

    Your online traffic is like a mixed fruit basket, similar in many ways, but also very different. Marketing to a mixed basket is difficult - how can you possibly know the right image, message, tone and offer that will appeal to anyone & everyone? Landing pages are the perfect place to try out segmentation...

    Anna Talerico - October 20, 2010
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  • Interview with Jeff Gillis and Justin Cutroni [video]

    Interview with Jeff Gillis and Justin Cutroni

    In this interview, we discuss about the Marketing Optimization industry today and tomorrow with Web Analytics titans Justin Cutroni and Jeff Gillis. We discuss interesting developments seen during the last eMetrics Marketing Optimization Summit.

    Online Behavior - October 14, 2010
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  • Analytics And Testing: What Comes First?

    Web Analytics And Testing prioritization

    Should you start the conversion optimization journey with a test or with a deep data analysis? The answer, inevitably, contains the expression "it depends". The answer to the question differs radically between two segments: companies that are new to analytics and testing & companies that are veteran conversion optimizers.

    Daniel Waisberg - October 5, 2010
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  • Successful Website Personalization Hinges on Continuum of Targeting Capabilities

    Website Personalization

    Today, at this very moment, there are e-business marketers and decision makers attempting to decide on a “website personalization” strategy, culminating in confusion and more questions than when they started. But the question they should be asking is: How do we implement a website personalization strategy that fulfills our needs today and tomorrow?

    Avi Kedmi - September 29, 2010
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  • Behavioral Targeting & Segmentation Simplified [video]

    Behavioral Targeting & Segmentation Simplified

    In this short animation, the BTBuckets team explain, using a day-to-day example, the importance of using Behavioral.

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  • Measuring Online Success by Eric T. Peterson [video]

    Measuring Online Success by Eric T. Peterson

    Understanding the return on your digital marketing investment requires insight into high-level management issues as well as on-the-page experience optimization. In this presentation, Eric goes over three essential elements in order to succeed with Web Analytics: People, Process, Technology.

    Online Behavior - September 1, 2010
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  • User Experience Approach: Sketching

    User Experience Approach

    This article presents a special approach to User Experience: sketching. It shows why this approach helps improving communication (both with co-workers and clients). It help communicate a more complete idea and can help get everyone involved thinking the same way and moving together in the same direction.

    Scott Baldwin - July 20, 2010
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  • Targeted Marketing using Behavioral Analysis

    Targeted Marketing using Behavioral Analysis

    Marketers may be squandering a huge opportunity if they do not leverage web analytics as a rich source of behavioral insights on individual prospects and customers. Using behavioral targeting, web analytics can play a far more direct role in engaging customers, improving customer experiences, and increasing sales, by enabling companies to deeply personalize their communications and interactions.

    Akin Arikan - July 9, 2010
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  • Google Analytics Wishlist

    Google Analytics Wishlist

    Even though Google Analytics is great, there is always one or two improvements that wouldn't hurt. This article presents 3 features that could enhance the tool: Adsense ecommerce integration, Marketing Campaign Import API and Website Optimizer & Webmaster tools integration.

    Daniel Waisberg - June 18, 2010
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