Website Optimization

Website Optimization consists of a broad set of tools, methods, processes and strategies that have the objective to improve the website conversion rates. In the resources provided below you will find guidance when it comes to Behavioral Targeting, Split Testing, website usability and other important techniques to improve online experiences.

  • In-Page Analytics Chrome Extension (by Google)

    In-Page Analytics Chrome Extension (by Google)

    This article is a guide to the new Google Analytics Chrome extension: In-Page Analytics. The extension is intended to help its users understand their customers in a better and faster way.

    Daniel Waisberg - June 23, 2014
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  • A Guide To Running Successful A/B Tests

    A Guide To Running Successful A/B Tests

    This article provides important statistical references and actionable tips in order to run A/B Tests in a professional way. The ideas reflected in this article will help you improve your A/B testing techniques for better decision making and conversion rates.

    Yaniv Navot - April 29, 2014
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  • Strategies to Reverse Cart Abandonment

    Cart Abandonment Rates

    Cart abandonment is often not a final decision. When viewed as part of the buying cycle, like buyers who research competitors, the abandonment issue becomes manageable. Our goal, then, is twofold: lower the initial abandonment rate and raise the reclamation rate on abandoned carts.

    Sam Green - November 12, 2014
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  • Optimize Your Site With Enhanced Ecommerce

    Enhanced Ecommerce Product Impressions

    In this post Kristoffer Olofsson provides a guide to the new Enhanced Ecommerce methods for product impressions and detailed views, which will give us actionable insights that we can work with to continuously improve the presentation of products and the performance of our ecommerce business.

    Kristoffer Olofsson - November 3, 2014
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  • Conversion Rate Maturity Model: Processes

    Conversion Rate Maturity Model: Processes

    When you start your Conversion Rate Optimization (CRO) journey you most probably do it chaotically. Unfortunately, the absence of regular processes results in poor results and in longer optimization cycles. In this article you will learn an effective methodology that will lead you to more successes and allow you to do more with less.

    Michal Parizek - October 28, 2014
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  • More Context With Google Analytics Benchmarking

    Google Analytics Benchmarking Tool

    Google Analytics Benchmarking is extremely valuable tool in that it provides the necessary context to show you if your increase (or decrease) is not only a result of your actions, but of a larger trend in the industry.

    Daniel Waisberg - September 11, 2014
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  • Google Analytics Demographic Segmentation Techniques

    Google Analytics Demographic Segmentation Techniques

    By my unofficial count, there are approximately a million ways to segment your users within Google Analytics. One of my favorite segments for predicting future success is looking at the demographics reports, because they allow us to look at the age range and gender of our customers to a great level of accuracy. Learn how to make the most out of it.

    Jeff Sauer - July 8, 2014
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  • A/B Testing For Mobile Apps

    A/B Testing For Mobile Apps

    Content experiments for mobile apps can be extremely valuable to a business. We are no longer dependent on long development cycles as soon as we want to test something new. And when we do want to test, we can do so faster, more accurately, and with more certainty to avoid costly mistakes based on hunches. Learn how!

    Kristoffer Olofsson - May 19, 2014
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  • Google Analytics Segments Best Practices

    Google Analytics Segments Best Practices

    Are you struggling with Google Analytics segments every now and then? Would you like to learn how to use/build them instead of just being overwhelmed with a "best segments" posts? If your answer to these questions is yes, I recommend you read this article very carefully!

    Paul Koks - May 12, 2014
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  • How to Get Real Neuromarketing Insights

    Neuromarketing Insights

    Before dismissing your great idea for the next campaign, ad, or website landing page, make sure you don't rely solely on qualitative data. By incorporating current neuroscience studies and other qualitative data to form hypotheses, you can begin testing these hypotheses thoroughly and interpreting the results to maximize your conversion optimization and create your next breakthrough campaign.

    Chris Goward - April 7, 2014
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