Website Optimization consists of a broad set of tools, methods, processes and strategies that have the objective to improve the website conversion rates. In the resources provided below you will find guidance when it comes to Behavioral Targeting, Split Testing, website usability and other important techniques to improve online experiences.
When it comes to analytics, I am a big fan of pan-session analysis. Pan-session analysis provides insights across multiple visits by the same person. For almost every website it is an incredibly, powerful way to understand your visitors better. By applying the insights you derive from this analysis, you can further optimize your visitor's experience and conversion rate.
This article describes a Maturity Model of Conversion Rate Optimization as a potential way of defining what are the core assets of a successful conversion rate optimization company.
In this presentation, Matthew Trifiro explains how to use Customer Lifetime Value, Acquisition Costs, and Retentions Rates in order to increase the conversion rate at every touch point and the velocity of the overal conversion funnel.
If analytics is how an organization arrives at an optimal and realistic decision through analysis and data; then, analysis is the process of breaking something complex into smaller parts so we can understand how it works - and optimize it.
Accepted business practice dictates that website performance is measured in some way, usually through Digital Analytics data. But the metrics commonly used are essentially vanity metrics, not actionable insights. Using the techniques described in this article you will be able to analyse your data as Amazon does - using value as a KPI.
When you think about redesigning a website, you need to have a plan. To come up with a plan, you need to know what's going on. Web Analytics is an invaluable tool to help you decide what to do with your website, and to do it better. Learn how to redesign your website using a data-driven approach.
Businesses are constantly looking for new, more efficient ways to determine their visitors’ next moves in order to know when and how to best engage them. Are they going to continue to hover on this page? View a different product? Or just abandon the site altogether? This article provides some of the answers to these questions.
Feres Alhlou, the founder of E-Nor, discusses some of the more useful optimization tools that have come out recently: ShufflePoint, a data integration hub; SiteApps for SEO on Google Analytics and Qualaroo (formerly Kissinsights).
Hila Strong describes the basics of optimization, explaining that the intent of the customer is key, and that ideally, optimization functions to help the customer achieve their goals.
This article demonstrates a simple technique that can be used in Google Analytics to identify opportunities to improve sales, by showing the right product to the right person at the right time. Rod Jacka examines how we can use the keywords from the non-brand search visitor to identify opportunities to improve sales.