Website Optimization consists of a broad set of tools, methods, processes and strategies that have the objective to improve the website conversion rates. In the resources provided below you will find guidance when it comes to Behavioral Targeting, Split Testing, website usability and other important techniques to improve online experiences.
Stephane Hamel shares a framework he uses as part of the Online Analytics Maturity Model to evangelize the role and benefits of an Analytics Competency Center. Learn how to tame the three heads of Online Analytics.
Caleb Whitmore, Founder of Analytics Pros and of the GAUGE conference, talks to Daniel Waisberg about Google Analytics latest developments and best practices when it comes implementing Google Analytics. He also provides tips & tricks for newbies and advanced users.
The idea of advertising interacting with its consumers is not new. But where does online advertising sit in this context? How does it add to the online community? Advertising sets the stage to take control and incentivize what experiences take place, analytics allows us to measure them. If we play it right and measure the right information, it grants us the ability to take action, and enables a better experience.
Who are your landing page visitors, and what do you know about them? The answer to this question is the foundation for a successful landing page strategy. It will help you answer all of the questions about what should or shouldn't be on your page.
Justin Cutroni, Google Analytics Advocate, talks to Daniel Waisberg about Google Analytics best practices and latest developments. They also discuss the future of Analytics and how different people with different levels of expertise should be offered different tools and capabilities, as people often get scared by too powerful tools.
Since mobile devices lead to new behaviors—like rotating screens, swiping and varying "folds,' it's critical for retailers to know what consumers are experiencing. The ability to quickly identify and remedy customer frustrations means not only fewer #fails on Twitter, but also greater gains from their mobile channels as well as their business as a whole.
Web analytics has an identity crisis. Everyone recognizes that we no longer do (only) web analytics, we deal with many different data sources. From social to app, the website is not our only source of data. We work with digital data. Learn more about the differences of Web and Digital Analytics and an alternative way going forward.
In this keynote, Pyianka Jain discusses the “5 Step Analytics Framework™” starting from understanding real business question, structuring hypothesis around the question, pulling relevant data and then diligently following the recipe all the way to analysis and recommendations. Learn how to draw a $120k incremental revenue from 2 hours of analysis.
In this presentation Tom Davenport addresses the organizational culture and business leadership required to make the most of the science of analysis, and shares stories of people who have made this transition and the resulting competitive edge their organizations exploit.
Alex Langshur, Senior Partner at Cardinal Path, talks to Daniel Waisberg about Google Analytics developments, techniques, challenges and opportunities. We discussed Google Analytics Premium, training, and the future of Analytics and where are we heading towards as an industry.
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