Web Usability is essential in order to build a richer and simpler user experience and design pages that help users navigate the website and find what they are looking for easier. Usability principles are especially important when designing forms, call to actions, landing pages and navigation systems.
When you think about redesigning a website, you need to have a plan. To come up with a plan, you need to know what's going on. Web Analytics is an invaluable tool to help you decide what to do with your website, and to do it better. Learn how to redesign your website using a data-driven approach.
Hila Strong describes the basics of optimization, explaining that the intent of the customer is key, and that ideally, optimization functions to help the customer achieve their goals.
There’s no avoiding it, the growth of mobile is not slowing down. In this article you will learn techniques to improve your mobile customers using Analytics. Basically, create a great user experience for them by providing the information they want easily.
Over the last year or two, I’ve heard quite a bit of discussion spiked with a bit of outrage about two things: copyright policies and privacy policies on websites. While both of these are usually wrapped up in extensive and exhausting legal walls of text known as End-User Licensing Agreements (EULA), Terms of Service (ToS), or by some other wonderfully dry name, it is possible to write them with the user in mind.
Mobile devices are rapidly displacing the desktop as the primary means to access the web and interact with the world at large. There has never been a more crucial time for retailers to invest in their mobile channels, as the mobile experience has now become far more critical than the desktop experience. But how do you measure success?
There has been a growing trend of releasing infographics. Some of them are fantastic pieces of design, illustrating complex relationships between data. Most of them are not. In this post, Kent Clark discusses how to create effective visualizations, and explore the difference between good and bad data presentation.
The idea of advertising interacting with its consumers is not new. But where does online advertising sit in this context? How does it add to the online community? Advertising sets the stage to take control and incentivize what experiences take place, analytics allows us to measure them. If we play it right and measure the right information, it grants us the ability to take action, and enables a better experience.
Since mobile devices lead to new behaviors—like rotating screens, swiping and varying "folds,' it's critical for retailers to know what consumers are experiencing. The ability to quickly identify and remedy customer frustrations means not only fewer #fails on Twitter, but also greater gains from their mobile channels as well as their business as a whole.
It's said that common sense isn't common. I'd always scoffed at this sentiment until I started getting insights into the analytics of some pretty big companies. Not mom and pops or small businesses, but experienced consultants and big business. It seemed to me that even the experienced people tend to make some pretty common mistakes, all of them very easy to fix.
In this short movie we learn about 10 Usability Heuristics taken from the work of Web Usability guru Jakob Nielsen.