Testing Articles

The articles below focus on Website Testing and Usability, two essential fields in order to improve the user experience and, ultimately, the website revenue. They show techniques that will help designing the user experience flow, implementing Split Testing methods and measuring which are the most effective pages to increase conversion rates.

  • Getting To Know Your Landing Page Visitors

    Landing Page Visitors

    Who are your landing page visitors, and what do you know about them? The answer to this question is the foundation for a successful landing page strategy. It will help you answer all of the questions about what should or shouldn't be on your page.

    Anna Talerico - December 28, 2011
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  • Opportunities to Improve Mobile Shopping Experience

    Since mobile devices lead to new behaviors—like rotating screens, swiping and varying "folds,' it's critical for retailers to know what consumers are experiencing. The ability to quickly identify and remedy customer frustrations means not only fewer #fails on Twitter, but also greater gains from their mobile channels as well as their business as a whole.

    Geoff Galat - December 21, 2011
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  • Common Denominators between Targeting, Advertisement and Usability

    Venn Diagram - Common Denominators between Targeting, Advertisement & Usability

    This article is a discussion on how to improve websites when it comes to targeting, advertisement and usability. We discuss some of the unintended consequences of targeting and banner & design blindness; we also provide usability tips for better using ads and call to actions on websites.

    Daniel Waisberg - June 15, 2011
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  • A/B Testing SEO friendly

    A/B Testing for SEO

    Website Testing is one of the most important conversion optimization techniques. However, it should be used taking into consideration the wider context of online marketing. In this post I will show a case study on how to account for SEO when using AB testing in websites. I will first discuss how A/B test can hurt SEO and then provide a way to solve the issues that might be caused by A/B tests.

    Michal Bitton Nassimian - February 21, 2011
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  • Advanced A/B Testing Tactics That You Should Know

    Advanced AB Testing Techniques

    A/B testing is as simple as designing two versions of a webpage, splitting the traffic amongst those versions and choosing the version that produces maximum conversions. However, in order to truly boost your conversions, you need to know some of the advanced A/B testing tactics that only experienced practitioners currently use. Learn how to do it from this article.

    Paras Chopra - December 1, 2010
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  • Cause, Effect, and Split Testing

    Cause, Effect, and Split Testing

    One of the topics web analysts often deal with is analyzing the relationship between what a visitor sees and what they do. But how can we know if viewing certain content leads to a conversion or is there something else at play?

    Ophir Prusak - October 26, 2010
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  • Analytics And Testing: What Comes First?

    Web Analytics And Testing prioritization

    Should you start the conversion optimization journey with a test or with a deep data analysis? The answer, inevitably, contains the expression "it depends". The answer to the question differs radically between two segments: companies that are new to analytics and testing & companies that are veteran conversion optimizers.

    Daniel Waisberg - October 5, 2010
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  • Landing Pages Serving

    Landing Pages Serving

    We should not treat the serving of landing pages any different from the serving of ad banners. I would argue that we need to use superior methods and devote larger parts of our budget to the optimization of the serving of landing pages and its content; the landing page is the place where the user makes an actual commitment as opposed to just clicking a banner.

    Gilad Hellerman - August 4, 2010
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  • User Experience Approach: Sketching

    User Experience Approach

    This article presents a special approach to User Experience: sketching. It shows why this approach helps improving communication (both with co-workers and clients). It help communicate a more complete idea and can help get everyone involved thinking the same way and moving together in the same direction.

    Scott Baldwin - July 20, 2010
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  • Split Testing Framework

    Split Testing Process

    This article presents a framework for split testing. From an overview of the most common techniques (AB and Multivariate Testing) to the resources needed for testing (People, Process, Technology) and the value it brings to the organization.

    Daniel Waisberg - June 30, 2010
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