Testing Articles

The articles below focus on Website Testing and Usability, two essential fields in order to improve the user experience and, ultimately, the website revenue. They show techniques that will help designing the user experience flow, implementing Split Testing methods and measuring which are the most effective pages to increase conversion rates.

  • Building a Culture of Testing and Optimization

    Building a Culture of Testing and Optimization

    This article, written by Google's Analytics Advocate Krista Seiden shows how to successfully build an optimization and testing culture by outlining an ongoing process for data usage, analysis and communication.

    Krista Seiden - October 27, 2015
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  • A/B Testing For Mobile Apps

    A/B Testing For Mobile Apps

    Content experiments for mobile apps can be extremely valuable to a business. We are no longer dependent on long development cycles as soon as we want to test something new. And when we do want to test, we can do so faster, more accurately, and with more certainty to avoid costly mistakes based on hunches. Learn how!

    Kristoffer Olofsson - May 19, 2014
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  • A Guide To Running Successful A/B Tests

    A Guide To Running Successful A/B Tests

    This article provides important statistical references and actionable tips in order to run A/B Tests in a professional way. The ideas reflected in this article will help you improve your A/B testing techniques for better decision making and conversion rates.

    Yaniv Navot - April 29, 2014
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  • How to Get Real Neuromarketing Insights

    Neuromarketing Insights

    Before dismissing your great idea for the next campaign, ad, or website landing page, make sure you don't rely solely on qualitative data. By incorporating current neuroscience studies and other qualitative data to form hypotheses, you can begin testing these hypotheses thoroughly and interpreting the results to maximize your conversion optimization and create your next breakthrough campaign.

    Chris Goward - April 7, 2014
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  • Conversion Rate Maturity Model: Online Testing

    Conversion Rate Maturity Model: Online Testing

    There can be defined several maturity stages of your online testing program. The more mature you do online testing the higher your chances are to get conversion lifts. If testing belongs to your responsibilities read it carefully and work on the progress to shift your organization up on the online testing maturity ladder.

    Michal Parizek - February 25, 2014
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  • How To Collect Research Data For A/B Testing

    Research Data For A/B Testing

    Knowing is the first step in figuring out what to change. Fortunately, there are a host of tools out there that allow you to tap into how visitors interact with your website. Learn more about tools you can use to collect research data to optimize your website.

    Manuel da Costa - October 7, 2013
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  • 5 Usability Questions To Ask Before Optimizing Websites

    Usability tips for website optimization

    Ask yourself these 5 simple questions before starting to optimize your website interface. It will help you define the key aspects you need to start from to improve your website usability.

    Nick Sailor - August 5, 2013
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  • Google Analytics Content Experiments - A Guide To Creating A/B Tests

    Google Analytics Content Experiments - A Guide To Creating A/B Tests

    In this post I go over the new Google Analytics Content Experiments, a tool that can be used to create A/B tests from inside Google Analytics. This tool has several advantages over the old Google Website Optimizer, especially if you are just starting the website testing journey. Content Experiments provide a quick way to test your main pages (landing pages, homepages, category pages) and it requires very few code implementations.

    Daniel Waisberg - June 4, 2012
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  • Getting To Know Your Landing Page Visitors

    Landing Page Visitors

    Who are your landing page visitors, and what do you know about them? The answer to this question is the foundation for a successful landing page strategy. It will help you answer all of the questions about what should or shouldn't be on your page.

    Anna Talerico - December 28, 2011
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  • Opportunities to Improve Mobile Shopping Experience

    Since mobile devices lead to new behaviors—like rotating screens, swiping and varying "folds,' it's critical for retailers to know what consumers are experiencing. The ability to quickly identify and remedy customer frustrations means not only fewer #fails on Twitter, but also greater gains from their mobile channels as well as their business as a whole.

    Geoff Galat - December 21, 2011
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