Targeting Articles

The articles below focus on Targeting & Segmentation, processes used by website owners to improve user experience by delivering the right content/design to the right person at the right time. It does so by analyzing visitor behavior and using segmentation to create Personas and Behavioral Targeting campaigns.

  • Personalized Account-Based Marketing

    Personalized Marketing

    In this article you will learn more about targeted account based marketing. When there is significant revenue on the line, knowing your customers or clients intimately, and maximizing the relevance of their experience on your site is guaranteed to drastically increase the likelihood of conversion, and to generate increased revenue for your company.

    Jonathan Riley - April 5, 2017
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  • Passive Audience Segmentation Strategies

    Passive Audience Segmentation Strategies

    Your consumers are telling you so much about who they are and what they want! With passive text analysis, you can finally start to both listen and cut through the noise to provide some value for those big social media budgets.

    Jack Holt - November 20, 2013
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  • Personalize How Rather Than What You Offer

    Behavioral Science

    This article asks you to consider buying into technology, not to personalize what you offer, but how you offer something. You can get more impact from your content by personalizing the how.

    Arjan Haring - November 8, 2013
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  • Overview Of Product Recommendation Engines

    Overview Of Product Recommendation Engines

    Product recommendation engines are growing in popularity amongst small and medium-sized business owners who have become acquainted with the success of sites like Netflix and Amazon, which utilize this technique. If you’re not sure how and if a product recommendation engine can benefit your business, read on to understand better what it means and how it can be used.

    Online Behavior - February 19, 2013
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  • Relevance Without The Creepy: A Permission Marketing Approach to Recommender Systems

    Permission Marketing Approach

    Some of us are using adblock because the banner blindness isn't enough anymore. It's an unrelenting war amongst marketers to gain a piece of your attention. So, is the solution to invest in more powerful, better targeted, bunker-busters? Why must the consumer suffer?

    Christopher Berry - October 22, 2012
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  • Staying One Step Ahead with Mouse-Based Targeting

    Staying One Step Ahead with Mouse-Based Targeting

    Businesses are constantly looking for new, more efficient ways to determine their visitors’ next moves in order to know when and how to best engage them. Are they going to continue to hover on this page? View a different product? Or just abandon the site altogether? This article provides some of the answers to these questions.

    Damien Acheson - October 9, 2012
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  • Analyzing Personas Using Advanced Segments

    Analyzing Personas Using Advanced Segments

    A persona is a group of visitors that visit a website, that share a common objective, purpose or background which make them distinct from another group of visitors. Learn how to use this technique to provide a better experience to your visitors.

    Oliver Walker - July 11, 2012
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  • 3 Segmentation Strategies: Intent, GEO & Conversions

    Segmentation Strategies: Intent, GEO & Conversions

    Jim Eustace walks us through three main types of segmentation strategies (driven by a slightly larger number of targeting techniques) and describes the different scenarios that can be used to succeed with each of the strategies.

    Jim Eustace - February 22, 2012
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  • Customer Experience in the Age of Digital Banking

    Online Banking Experience

    As demand for access to online banking continues to grow and more customers rely on smartphones for managing their finances, banks and other financial service companies would do well to ensure that these transactions are easy to perform and that the cross-channel (mobile, web, call center) customer experience is as seamless as possible.

    Geoff Galat - October 25, 2011
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  • Audience Segmentation - Giving Clicks a Personality

    Segmentation Analysis

    Times have changed. Just ten years ago, things were different. The internet was thought of as a young person's playground and a risk-taker's casino (or fool's paradise, depending on your attitude towards starting a DotCom). The way in which people used the internet was also different. Learn more about ways in which an audience can begin to be identified.

    Emer Kirrane - August 10, 2011
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