Split Testing

Split Testing is one of the most important techniques when it comes to website optimization. It shows what users like, how they react to design, which content they are looking for, which offer is more attractive, and so on. The most used methods for splitting website traffic are AB Testing and Multivariate Testing.

  • Optimize Websites for Engagement: 5 Lessons [video]

    Optimize Websites for Engagement - Dan Siroker

    Dan Siroker of Optimizely talks about how to beat the back button and optimize for engagement. He imparts the following 5 lessons: Define Success, Reduce Choices, Focus on Your Call to Action, Fail Fast, and Start Today.

    Online Behavior - May 24, 2012
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  • Getting To Know Your Landing Page Visitors

    Landing Page Visitors

    Who are your landing page visitors, and what do you know about them? The answer to this question is the foundation for a successful landing page strategy. It will help you answer all of the questions about what should or shouldn't be on your page.

    Anna Talerico - December 28, 2011
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  • Serendipity Feeling Increases Online Conversion

    Serendipity Feeling Increases Online Conversion

    Good food and the feeling that you’re special are the two main reasons that many people return to the same restaurant. Websites should be able to deliver the same experience to its customers. Learn more about how to do it.

    Dennis van der Heijden - August 2, 2011
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  • Common Denominators between Targeting, Advertisement and Usability

    Venn Diagram - Common Denominators between Targeting, Advertisement & Usability

    This article is a discussion on how to improve websites when it comes to targeting, advertisement and usability. We discuss some of the unintended consequences of targeting and banner & design blindness; we also provide usability tips for better using ads and call to actions on websites.

    Daniel Waisberg - June 15, 2011
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  • Web Analytics Process - Measurement & Optimization

    Web Analytics Process

    This article proposes a Web Analytics Process framework that shows the steps and the flow that should be present when implementing Web Analytics in organizations with the objective to improve the experience of online customers. The process will enable companies to create a powerful data-driven culture, to measure customer interaction with the website, to segment visitors and understand how each group behave, to analyze campaign Return On Investment (ROI), and to optimize the website in order to increase profitability.

    Daniel Waisberg - March 1, 2011
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  • A/B Testing SEO friendly

    A/B Testing for SEO

    Website Testing is one of the most important conversion optimization techniques. However, it should be used taking into consideration the wider context of online marketing. In this post I will show a case study on how to account for SEO when using AB testing in websites. I will first discuss how A/B test can hurt SEO and then provide a way to solve the issues that might be caused by A/B tests.

    Michal Bitton Nassimian - February 21, 2011
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  • Personalization - Response Based Segmentation Strategy

    Personalization and Segmentation Strategy

    You only have one chance to create your first impression. Learn more about selecting the main message for the homepage of a website with two very unique target audiences can be very complicated. By segmenting and targeting your traffic you will be sure to provide the best experience for each individual segment.

    Phillip Klien - January 18, 2011
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  • 5 Tips & Tools to Boost Website Conversions

    Conversion Rates Optimization

    There are seemingly countless ways to improve your website, but as always, limited time and resources. When done right, the website optimization process can be relatively painless, and bring about significant gains in conversion rates and revenue. Learn more about where to start your journey to a more optimized website.

    Andrew Follett - December 8, 2010
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  • Advanced A/B Testing Tactics That You Should Know

    Advanced AB Testing Techniques

    A/B testing is as simple as designing two versions of a webpage, splitting the traffic amongst those versions and choosing the version that produces maximum conversions. However, in order to truly boost your conversions, you need to know some of the advanced A/B testing tactics that only experienced practitioners currently use. Learn how to do it from this article.

    Paras Chopra - December 1, 2010
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  • Marketing Optimization In The Presidential Campaign [video]

    Marketing Optimization In The Presidential Campaign

    In this presentation delivered at Stanford, Dan Siroker, responsible for Analytics & Testing at the Obama Campaign, describes how they used data to win the presidential election. He shares numbers and insights into how to apply Analytics to drive decision making on developing, designing, and marketing a website.

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