Social media today is where the World Wide Web was in 1995. Everybody was talking about it and best practices were far and few between. We know it's important, valuable and catching on. What we're just starting to learn is how to measure the business results of business investments in this new communication medium.
In Part II, John Lovett and Seth Duncan discuss the usage of sociological, psychological and consumer behavior theory to segment, classify and measure consumers' buying stages relative to corporate media strategy.
Learn more about John Lovett's research on Social Marketing Analytics and how to create a Social Media plan. In addition, learn about PR professionals and how they can measure the business value of targeted earned media opportunities.
In this presentation, Justin Kistner (Webtrends) and Nick O'Neil (AllFacebook) go over some interesting numbers regarding Facebook and provide advice on using Facebook for Marketing. They also provide examples on how Big Brands are taking advantage of it.
Jim Sterne shares with us insights on what is new in the Web Analytics field and in the eMetrics Marketing Optimization Summit Washington DC 2010. Learn more about online maturity, social media measurement and the future of Web Analytics.
This slideshow, by Paul Marsden, summarizes 15 solutions on how big retail chains are deploying Social Media. Do you know any other examples? Share with us!
In this presentation, Matthew Langie and Jeff Jordan go over Facebook Analytics and what kind of return does Facebook offer. They discuss the following questions: What is the basic ROI of investing on Facebook? How does Facebook fit into the rest of you online marketing spent? How does it compare to search, display and other online advertisement? How to measure Facebook success?
This presentation, created by Thomas Baekdal, is about the way Social Media is changing the way marketing is done. The new Marketing is not about things, it is about people, and any person can be a star, without needing big enterprises behind them.
This book explains all that is needed in order to understand the impact of Social Media efforts made by businesses. From this understanding, the author shows how to optimize and make the most out of it.
This book has a very interesting way to bring basic and important concepts and very advanced techniques side by side. It was written using a friendly tone; it uses every day talk to describe complex subjects.