Split Testing Framework
This article presents a framework for Split Testing. From an overview of the most common techniques (AB and Multivariate Testing) …
The slides below are a collection of the most interesting presentations (both in terms of content and of visualization) on Targeting, Testing, Usability and Analytics. They present strategies and techniques that will help website managers and marketing analysts to understand their customers and optimize websites using a data-driven method.
This article presents a framework for Split Testing. From an overview of the most common techniques (AB and Multivariate Testing) …