Segmentation is crucial in order to understand the visitors of a website and how to serve them better. Website visitors have different tastes, needs and levels of maturity, and they should be analyzed taking that into account. Among segmentation techniques two are especially important: data-driven analysis and Personas segmentation. Segmentation is a required step for the Behavioral Targeting process.
Caleb Whitmore, Founder of Analytics Pros and of the GAUGE conference, talks to Daniel Waisberg about Google Analytics latest developments and best practices when it comes implementing Google Analytics. He also provides tips & tricks for newbies and advanced users.
There has been a growing trend of releasing infographics. Some of them are fantastic pieces of design, illustrating complex relationships between data. Most of them are not. In this post, Kent Clark discusses how to create effective visualizations, and explore the difference between good and bad data presentation.
The idea of advertising interacting with its consumers is not new. But where does online advertising sit in this context? How does it add to the online community? Advertising sets the stage to take control and incentivize what experiences take place, analytics allows us to measure them. If we play it right and measure the right information, it grants us the ability to take action, and enables a better experience.
In Part II of Social Media Measurement with Google Analytics, Corey Koberg discusses campaign tracking using Google Analytics and its importance for marketers and analysts. He also goes over mobile tracking techniques.
In this presentation, Corey Koberg discusses Social Media measurement using Google Analytics. He starts by talking about what is available from an analysis and collection point of view, social segmentation, social campaign tracking and mobile social interactions.
Who are your landing page visitors, and what do you know about them? The answer to this question is the foundation for a successful landing page strategy. It will help you answer all of the questions about what should or shouldn't be on your page.
Justin Cutroni, Google Analytics Advocate, talks to Daniel Waisberg about Google Analytics best practices and latest developments. They also discuss the future of Analytics and how different people with different levels of expertise should be offered different tools and capabilities, as people often get scared by too powerful tools.
Alex Langshur, Senior Partner at Cardinal Path, talks to Daniel Waisberg about Google Analytics developments, techniques, challenges and opportunities. We discussed Google Analytics Premium, training, and the future of Analytics and where are we heading towards as an industry.
It's said that common sense isn't common. I'd always scoffed at this sentiment until I started getting insights into the analytics of some pretty big companies. Not mom and pops or small businesses, but experienced consultants and big business. It seemed to me that even the experienced people tend to make some pretty common mistakes, all of them very easy to fix.
Segmentation is one of the most important features of any web analytics package, and Google Analytics is no exception. If you're regularly looking at your overall site stats and user behaviour, then you're looking at all visitors bundled together. Do you think it's appropriate to be looking at visitors who are engaged and loving your site in the same set as visitors who bounce? Do you think you're learning anything from the average?
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