Personalization

Personalization is the output of a Targeting & Segmentation process. Once the segments are defined and a Behavioral Targeting campaign is performed in order to define which content and design is the right one for a specific segment of visitors, the website should be personalized for this segment.

  • Successful Website Personalization Hinges on Continuum of Targeting Capabilities

    Website Personalization

    Today, at this very moment, there are e-business marketers and decision makers attempting to decide on a “website personalization” strategy, culminating in confusion and more questions than when they started. But the question they should be asking is: How do we implement a website personalization strategy that fulfills our needs today and tomorrow?

    Avi Kedmi - September 29, 2010
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  • Behavioral Targeting & Segmentation Simplified [video]

    Behavioral Targeting & Segmentation Simplified

    In this short animation, the BTBuckets team explain, using a day-to-day example, the importance of using Behavioral.

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  • Fishing From a Barrel | Free Behavioral Targeting Book

    Free Behavioral Targeting Book

    Following an agreement with Rob Graham, author of Fishing From a Barrel: Using Behavioral Targeting to Reach the Right People with the Right Ads at the Right Time, we are honored to host the full version of his book for FREE download. It is a very insightful and can be used as a guide to understand Targeting and Segmentation principles.

    Rob Graham - August 16, 2010
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  • Landing Pages Serving

    Landing Pages Serving

    We should not treat the serving of landing pages any different from the serving of ad banners. I would argue that we need to use superior methods and devote larger parts of our budget to the optimization of the serving of landing pages and its content; the landing page is the place where the user makes an actual commitment as opposed to just clicking a banner.

    Gilad Hellerman - August 4, 2010
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  • Using Behavioral Targeting to Optimize SEO Traffic

    Using Behavioral Targeting to Optimize SEO Traffic

    This article is based on a presentation about the value of Behavioral Targeting for SEM, delivered at SphinnCon 2010. We discuss ways to use part of the homepage to provide a customized experience based on search terms, tailoring the user search (which is a strong indicator of intent) to a special offer.

    Daniel Waisberg - July 26, 2010
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  • Targeted Marketing using Behavioral Analysis

    Targeted Marketing using Behavioral Analysis

    Marketers may be squandering a huge opportunity if they do not leverage web analytics as a rich source of behavioral insights on individual prospects and customers. Using behavioral targeting, web analytics can play a far more direct role in engaging customers, improving customer experiences, and increasing sales, by enabling companies to deeply personalize their communications and interactions.

    Akin Arikan - July 9, 2010
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  • The Choice Is Stark: Segment Or Die!

    Avinash Kaushik - Segment or Die

    There is a reason your analytics data does not make any sense. There is a reason you are unable to find an iota of insight that you can action. There is a reason you feel data is your enemy. You see, you are not following one of the holiest of holy covenants when it comes to data analysis: Segmentation. Article contributed by Avinash Kaushik.

    Online Behavior - June 8, 2010
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  • The role of Personas in SEO [video]

    The role of Personas in SEO

    In this video, Bryan Eisenberg goes over the importance of using Personas in order to increase conversion rates. As Bryan says: "I never met a search engine that has a credit card", so SEOs should focus more on customer conversion and less in techniques to bring organic traffic: "most websites don't have a traffic problem, they have a conversion problem."

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  • Behaviorally Targeting Gen Y [video]

    Behaviorally Targeting Gen Y

    Emily Riley, from Forrester Research, starts her presentation with the following statement: "We must start focusing on what the consumer wants" She goes on to present her idea that we should allow customers to opt out from tracking, in a website that would enable people to decide in an organized manner, on what to be tracked, but not forbid or limit tracking.

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  • Cutting-Edge Targeting in a Multi-Platform World [slide presentation]

    Cutting-Edge Targeting in a Multi-Platform World

    This presentation, from Marco Derksen, is about delivering precise and relevant messaging when and where customers are. The slides start from the challenges advertisers are facing in order to achieve the same exposure as in the past, to achieve customer attention to their brands.

    Online Behavior - May 26, 2010
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