Personalization

Personalization is the output of a Targeting & Segmentation process. Once the segments are defined and a Behavioral Targeting campaign is performed in order to define which content and design is the right one for a specific segment of visitors, the website should be personalized for this segment.

  • Conversion Rate Optimization Maturity: Activities

    Conversion Rate Optimization Maturity Model: Activities

    Let's have a closer look at the next Conversion Rate Optimization Maturity Model's pillar: Activities. We've already described People and Knowledge, which are the main inputs for this pillar. The typical outputs of the activities are insights which you're able to apply to your site and improve the conversion.

    Michal Parizek - November 25, 2013
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  • Passive Audience Segmentation Strategies

    Passive Audience Segmentation Strategies

    Your consumers are telling you so much about who they are and what they want! With passive text analysis, you can finally start to both listen and cut through the noise to provide some value for those big social media budgets.

    Jack Holt - November 20, 2013
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  • Personalize How Rather Than What You Offer

    Behavioral Science

    This article asks you to consider buying into technology, not to personalize what you offer, but how you offer something. You can get more impact from your content by personalizing the how.

    Arjan Haring - November 8, 2013
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  • Google Analytics Demographics & Interests Reports

    Google Analytics Demographics & Interests Reports

    Google Analytics has always been a great tool when it comes to understanding and optimizing online behavior. But with the addition of Demographics and Interests information as a first class citizen in the tool it brought a new level of insights into it.

    Daniel Waisberg - October 8, 2013
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  • Google Analytics Custom Dimensions - 5 Questions

    Google Analytics Custom Dimensions

    Don't get paralyzed by considering every fancy data point you could track. Use Google Analytics custom dimensions to give you new perspectives on which visitors and elements are driving results on your site. With that in mind, take a step back and consider these 5 questions.

    Brian Wonch - September 30, 2013
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  • A Real Life Analytics Metaphor

    Real Life Analytics Metaphor

    Suppose you own a restaurant in a highway rest area. You want to understand how your visitors behave and to optimize the restaurant to better serve your clients. How would you do that? And how is it related to Web Analytics? Here is how...

    Daniel Waisberg - August 28, 2013
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  • Overview Of Product Recommendation Engines

    Overview Of Product Recommendation Engines

    Product recommendation engines are growing in popularity amongst small and medium-sized business owners who have become acquainted with the success of sites like Netflix and Amazon, which utilize this technique. If you’re not sure how and if a product recommendation engine can benefit your business, read on to understand better what it means and how it can be used.

    Online Behavior - February 19, 2013
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  • Relevance Without The Creepy: A Permission Marketing Approach to Recommender Systems

    Permission Marketing Approach

    Some of us are using adblock because the banner blindness isn't enough anymore. It's an unrelenting war amongst marketers to gain a piece of your attention. So, is the solution to invest in more powerful, better targeted, bunker-busters? Why must the consumer suffer?

    Christopher Berry - October 22, 2012
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  • Staying One Step Ahead with Mouse-Based Targeting

    Staying One Step Ahead with Mouse-Based Targeting

    Businesses are constantly looking for new, more efficient ways to determine their visitors’ next moves in order to know when and how to best engage them. Are they going to continue to hover on this page? View a different product? Or just abandon the site altogether? This article provides some of the answers to these questions.

    Damien Acheson - October 9, 2012
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  • A Sales Channel And A Market Research Tool [video]

    A Sales Channel And A Market Research Tool

    Andrew Bakonyi and Gary Angel discuss the uses of online customer surveys in gaining insights into customers and sales at HP. They give examples of how these surveys have affected company policy, and explain why online surveys are often a better choice than behavioral analytics, particularly for issues of customer analysis and sentiment.

    Online Behavior - September 20, 2012
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