Personalization
Personalization is the output of a Targeting & Segmentation process. Once the segments are defined and a Behavioral Targeting campaign is performed in order to define which content and design is the right one for a specific segment of visitors, the website should be personalized for this segment.
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Overview Of Product Recommendation Engines
Product recommendation engines are growing in popularity amongst small and medium-sized business owners who have become acquainted with the success of sites like Netflix and Amazon, which utilize this technique. If you’re not sure how and if a product recommendation engine can benefit your business, read on to understand better what it means and how it can be used.
- February 19, 2013Read More -
Relevance Without The Creepy: A Permission Marketing Approach to Recommender Systems
Some of us are using adblock because the banner blindness isn't enough anymore. It's an unrelenting war amongst marketers to gain a piece of your attention. So, is the solution to invest in more powerful, better targeted, bunker-busters? Why must the consumer suffer?
- October 22, 2012Read More -
Staying One Step Ahead with Mouse-Based Targeting
Businesses are constantly looking for new, more efficient ways to determine their visitors’ next moves in order to know when and how to best engage them. Are they going to continue to hover on this page? View a different product? Or just abandon the site altogether? This article provides some of the answers to these questions.
- October 9, 2012Read More -
A Sales Channel And A Market Research Tool [video]
Andrew Bakonyi and Gary Angel discuss the uses of online customer surveys in gaining insights into customers and sales at HP. They give examples of how these surveys have affected company policy, and explain why online surveys are often a better choice than behavioral analytics, particularly for issues of customer analysis and sentiment.
- September 20, 2012Read More -
Analyzing Personas Using Advanced Segments
A persona is a group of visitors that visit a website, that share a common objective, purpose or background which make them distinct from another group of visitors. Learn how to use this technique to provide a better experience to your visitors.
- July 11, 2012Read More -
Predictive Intelligence In Digital Marketing [video]
Paul Phillips, CEO & Founder of Causata describes the need for a complete system which gathers information from all channels in order to predict, in real time, future customer behavior.
- June 28, 2012Read More -
Big Data – What It Means For The Digital Analyst
With the evolution from “Web Analytics” to “Digital Intelligence”, there is no doubt digital analysts should gradually shift from website-centricity and channel specific tactics – as experts as we are - to a more strategic, business oriented and (Big) Data expertise. Learn more about Big Data and which areas you should focus on.
- June 26, 2012Read More -
Marketing Optimization Analytics Maturity Curve [video]
Mikel Chertudi describes the different levels of analytics maturity; beginner, intermediate, expert, and visionary. For each, he explains what they track, their metrics, the tracking tools, the customer benefit, the benefit to the marketer, and the benefit to the organization. Then he gives an example of how the Adobe site works now that it is optimized by analytics visionaries.
- May 31, 2012Read More -
Tracking The Trackers - Who Tracks You Online? [video]
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In this presentation, Gary Kovacs, CEO of Mozilla Corporation, discusses the subject of privacy on the Web. Even though people would like to believe the Internet is a private place, it is not: "the price we are being asked to pay for all this connectedness is our privacy."
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3 Segmentation Strategies: Intent, GEO & Conversions
Jim Eustace walks us through three main types of segmentation strategies (driven by a slightly larger number of targeting techniques) and describes the different scenarios that can be used to succeed with each of the strategies.
- February 22, 2012Read More
