Marketing Optimization

Marketing Optimization includes everything that is related to measuring and optimizing the online marketing budget. It includes acquisition techniques such as PPC, SEO, social media advertising and banners. And it also includes retention techniques such improving visitors’ engagement and conversion rates.

  • 3 Key Trends for Web Analytics in 2012

    Web Analytics Trends

    In this article Stephane Hammel discusses key trends for Web Analytics in 2012. He writes about the "social media bubble" and how websites should go about measuring Social Media ROI. He discusses the emergence of BIG Data, and how it will affect Web Analytics, and he discusses privacy concerns when it comes to web analysis.

    Stephane Hamel - March 1, 2012
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  • Peter Fader - Professor of Marketing, Wharton School [interview]

    Peter Fader - Professor of Marketing, Wharton School

    Peter Fader, Professor of Marketing, Wharton School, talks to Daniel Waisberg about his newest book and about the work he has been doing to bring academics closer to industry practitioners and vice versa.

    Online Behavior - February 27, 2012
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  • 3 Segmentation Strategies: Intent, GEO & Conversions

    Segmentation Strategies: Intent, GEO & Conversions

    Jim Eustace walks us through three main types of segmentation strategies (driven by a slightly larger number of targeting techniques) and describes the different scenarios that can be used to succeed with each of the strategies.

    Jim Eustace - February 22, 2012
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  • It is About The People AND The Data - Part II [video]

    It is About The People AND The Data - Part II

    In Part I David Coletti, VP Digital Media Research & Analytics, ESPN, talked about ESPN metrics across channels and how it finds ways to link them all together. In this presentation, David talks about channel (website, app, offline) usage across the days of the week and about their Fan Relationship Management (FRM).

    Online Behavior - February 21, 2012
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  • Multi-Channel & Attribution Analysis by Justin Cutroni Part II [video]

    Multi-Channel & Attribution Analysis by Justin Cutroni

    On Multi-Channel & Attribution Analysis Part II Justin Cutroni, Google Analytics Advocate, discusses the actionability of different reports on Google Analytics Multi-Channel funnel reports and how to use them to extract insights. He also shares insights on different attribution models.

    Online Behavior - February 20, 2012
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  • It is About The People AND The Data - Part I [video]

    It is About The People AND The Data

    In today’s multi-screen world, finding common measurement currencies, understanding consumer behavior and providing compelling content is simply becoming the price of entry. Hear from ESPN research and analytics on how they apply their insights and best practices to move "parallel path" conversations to unified and powerful storylines, serving fans and bringing advertisers measurable results.

    Online Behavior - February 10, 2012
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  • Social Media Optimization Part II - Guy Kawasaki [video]

    Social Media Optimization Part II - Guy Kawasaki

    In Part II of Social Media Optimization, Guy Kawasaki presents additional tools and techniques to find interesting content to share on social media, from ghost writers to automatic feeds. He also talks about marketing a product on Facebook.

    Online Behavior - February 3, 2012
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  • Social Media Optimization Part I - Guy Kawasaki [video]

    Social Media By The Numbers - Guy Kawasaki

    Guy Kawasaki shares tips and tricks for Social Media optimization, showing detailed techniques on how he manages his Twitter account to maximize his Followers count and interaction. Guy also describes several ways a company can use Twitter to monitor a brand and its competitors.

    Online Behavior - January 31, 2012
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  • Geoff Ramsey - eMarketer CEO [interview]

    Interview With Geoff Ramsey, eMarketer CEO

    In this interview with Geoff Ramsey, CEO and Co-founder, eMarketer, we discuss the current state and future of Digital Marketing, both from customers and companies perspectives. He also shares insights on how to succeed in Digital Marketing for small and large companies.

    Online Behavior - January 25, 2012
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  • The Web Analyst Tribe and the C-Suite - Part II [video]

    Web Analyst Tribe and the C-Suite

    In Part II of The Web Analyst Tribe and the C-Suite Thornton May, Author of 'The New Know: Innovation Powered by Analytics', talks about making better decisions faster than the adversary. He also discusses the Analytics profession and its progress.

    Online Behavior - January 23, 2012
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Online Behavior © 2012