Marketing Optimization

Marketing Optimization includes everything that is related to measuring and optimizing the online marketing budget. It includes acquisition techniques such as PPC, SEO, social media advertising and banners. And it also includes retention techniques such improving visitors’ engagement and conversion rates.

  • Clicks to Bricks - Important Lessons For Retailers

    Online and Offline Marketing Techniques

    Like it or not, e-commerce is a fact of life for virtually all retailers, as the story I am about to tell you shows. A good website with an efficient checkout process (and good products!) are essential in any e-commerce venture; but good old-fashioned service and paying attention to details are, ultimately, what matters.

    Rod Jacka - March 5, 2013
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  • Overview Of Product Recommendation Engines

    Overview Of Product Recommendation Engines

    Product recommendation engines are growing in popularity amongst small and medium-sized business owners who have become acquainted with the success of sites like Netflix and Amazon, which utilize this technique. If you’re not sure how and if a product recommendation engine can benefit your business, read on to understand better what it means and how it can be used.

    Online Behavior - February 19, 2013
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  • Pan-Session Analysis With Google Analytics

    When it comes to analytics, I am a big fan of pan-session analysis. Pan-session analysis provides insights across multiple visits by the same person. For almost every website it is an incredibly, powerful way to understand your visitors better. By applying the insights you derive from this analysis, you can further optimize your visitor's experience and conversion rate.

    Paul Koks - February 4, 2013
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  • Conversion Rate Optimization Maturity Model

    Conversion Rate Optimization Maturity Model

    This article describes a Maturity Model of Conversion Rate Optimization as a potential way of defining what are the core assets of a successful conversion rate optimization company.

    Michal Parizek - January 29, 2013
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  • Attribution Modeling & Multi-Channel Funnels With Google Analytics - Beyond Last Click

    Attribution Modeling & Multi-Channel Funnels With Google Analytics

    Learn how systems like Google Analytics Multichannel Funnels, and attribution modeling allows us to reclaim control over our ROI, and our ability to effectively use these new measurement tools results in a competitive advantage, and greater efficiencies in marketing spending.

    Online Behavior - January 23, 2013
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  • Marketing Analytics: From Signup To Retention

    Marketing Analytics: From Signup To Retention & Lifetime Value

    In this presentation, Matthew Trifiro explains how to use Customer Lifetime Value, Acquisition Costs, and Retentions Rates in order to increase the conversion rate at every touch point and the velocity of the overal conversion funnel.

    Online Behavior - January 3, 2013
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  • Lean Six Sigma for the Digital Analyst

    Lean Six Sigma for the Digital Analyst

    If analytics is how an organization arrives at an optimal and realistic decision through analysis and data; then, analysis is the process of breaking something complex into smaller parts so we can understand how it works - and optimize it.

    Stephane Hamel - November 29, 2012
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  • Digital Analytics For Non-Ecommerce Websites

    Digital Analytics For Non-Ecommerce Websites

    Accepted business practice dictates that website performance is measured in some way, usually through Digital Analytics data. But the metrics commonly used are essentially vanity metrics, not actionable insights. Using the techniques described in this article you will be able to analyse your data as Amazon does - using value as a KPI.

    Doug Hall - November 14, 2012
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  • Four Important Website Redesign Questions Google Analytics Can Help You Answer

    Website Redesign & Google Analytics

    When you think about redesigning a website, you need to have a plan. To come up with a plan, you need to know what's going on. Web Analytics is an invaluable tool to help you decide what to do with your website, and to do it better. Learn how to redesign your website using a data-driven approach.

    Jordan Louis - November 5, 2012
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  • Relevance Without The Creepy: A Permission Marketing Approach to Recommender Systems

    Permission Marketing Approach

    Some of us are using adblock because the banner blindness isn't enough anymore. It's an unrelenting war amongst marketers to gain a piece of your attention. So, is the solution to invest in more powerful, better targeted, bunker-busters? Why must the consumer suffer?

    Christopher Berry - October 22, 2012
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