Marketing Optimization

Marketing Optimization includes everything that is related to measuring and optimizing the online marketing budget. It includes acquisition techniques such as PPC, SEO, social media advertising and banners. And it also includes retention techniques such improving visitors’ engagement and conversion rates.

  • Understanding User Behavior via Visual In-App Analytics

    In-App Analytics

    The knowledge you stand to gain by implementing In-App Analytics in your app can help answer the eternal question: Why? It can also help smooth friction points in the user experience and help your app optimization efforts. In this article you will learn a few of the ways that a visual analytics tools can get you the information you need to smooth and optimize friction points in the user experience of your app.

    Alon Even - January 27, 2014
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  • 10 Actionable Google Analytics Tips

    Google Analytics Tips

    In this post I share the Top 10 Google Analytics tips drawn from my weekly tips column on the official Google Analytics Google+ page. I try the best I can to keep them very actionable, i.e. something that you can do right after reading the tip. Check it out...

    Daniel Waisberg - January 13, 2014
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  • Add Real-Life Warmth to Digital Marketing

    Tactile Marketing

    While digital marketing has proven to be an effective form of communicating with and converting customers, many brands are looking for ways to create a more emotional, holistic experience - one where there are no distinct lines between on- and offline interactions. How do you bring these two together? By adding tactile marketing to your digital marketing mix, you can pair powerful data with a personal touch.

    Andrew Field - January 7, 2014
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  • Conversion Rate Optimization Maturity: Activities

    Conversion Rate Optimization Maturity Model: Activities

    Let's have a closer look at the next Conversion Rate Optimization Maturity Model's pillar: Activities. We've already described People and Knowledge, which are the main inputs for this pillar. The typical outputs of the activities are insights which you're able to apply to your site and improve the conversion.

    Michal Parizek - November 25, 2013
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  • Passive Audience Segmentation Strategies

    Passive Audience Segmentation Strategies

    Your consumers are telling you so much about who they are and what they want! With passive text analysis, you can finally start to both listen and cut through the noise to provide some value for those big social media budgets.

    Jack Holt - November 20, 2013
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  • Personalize How Rather Than What You Offer

    Behavioral Science

    This article asks you to consider buying into technology, not to personalize what you offer, but how you offer something. You can get more impact from your content by personalizing the how.

    Arjan Haring - November 8, 2013
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  • Mobile App Analytics Insights

    Mobile App Analytics

    The aim of this article is to give you an idea of how to get started with mobile app tracking analysis using Google Analytics. The article covers some sample reports from the new app tracking interface and how they can help us make decisions for our business.

    Kristoffer Olofsson - October 28, 2013
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  • Conversion Rate Optimization Maturity: Knowledge

    Conversion Rate Optimization Maturity Model: Knowledge

    Learn more about the Yin & Yang of Conversion Rate Optimization: Analytics and the User Experience. They are both different, mutually complementary, and necessary. This post is part of the Conversion Rate Optimization Maturity Model series.

    Michal Parizek - October 23, 2013
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  • Google Analytics Demographics & Interests Reports

    Google Analytics Demographics & Interests Reports

    Google Analytics has always been a great tool when it comes to understanding and optimizing online behavior. But with the addition of Demographics and Interests information as a first class citizen in the tool it brought a new level of insights into it.

    Daniel Waisberg - October 8, 2013
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  • How To Collect Research Data For A/B Testing

    Research Data For A/B Testing

    Knowing is the first step in figuring out what to change. Fortunately, there are a host of tools out there that allow you to tap into how visitors interact with your website. Learn more about tools you can use to collect research data to optimize your website.

    Manuel da Costa - October 7, 2013
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