Marketing Optimization includes everything that is related to measuring and optimizing the online marketing budget. It includes acquisition techniques such as PPC, SEO, social media advertising and banners. And it also includes retention techniques such improving visitors’ engagement and conversion rates.
Let's have a closer look at the next Conversion Rate Optimization Maturity Model's pillar: Activities. We've already described People and Knowledge, which are the main inputs for this pillar. The typical outputs of the activities are insights which you're able to apply to your site and improve the conversion.
Your consumers are telling you so much about who they are and what they want! With passive text analysis, you can finally start to both listen and cut through the noise to provide some value for those big social media budgets.
This article asks you to consider buying into technology, not to personalize what you offer, but how you offer something. You can get more impact from your content by personalizing the how.
The aim of this article is to give you an idea of how to get started with mobile app tracking analysis using Google Analytics. The article covers some sample reports from the new app tracking interface and how they can help us make decisions for our business.
Learn more about the Yin & Yang of Conversion Rate Optimization: Analytics and the User Experience. They are both different, mutually complementary, and necessary. This post is part of the Conversion Rate Optimization Maturity Model series.
Google Analytics has always been a great tool when it comes to understanding and optimizing online behavior. But with the addition of Demographics and Interests information as a first class citizen in the tool it brought a new level of insights into it.
Knowing is the first step in figuring out what to change. Fortunately, there are a host of tools out there that allow you to tap into how visitors interact with your website. Learn more about tools you can use to collect research data to optimize your website.
Ask yourself these 5 simple questions before starting to optimize your website interface. It will help you define the key aspects you need to start from to improve your website usability.
In this article you will learn advanced tips and tricks for Adwords bid optimization using Google Analytics. Yehoshua Coren shares some of his processes and approaches to optimizing paid search campaigns using Google Analytics.
There is no doubt that videos help improve the overall conversion rates for your website, and using the tips in this article will also help you to increase the success of your web video in its own right. Visitors to your site should be drawn into watching your video, engaged by it and should then want to make an enquiry as a result. If your video isn't converting then there is no point in you having it!