Marketing Optimization

Marketing Optimization includes everything that is related to measuring and optimizing the online marketing budget. It includes acquisition techniques such as PPC, SEO, social media advertising and banners. And it also includes retention techniques such improving visitors’ engagement and conversion rates.

  • Conversion Rate Maturity Model: Online Testing

    Conversion Rate Maturity Model: Online Testing

    There can be defined several maturity stages of your online testing program. The more mature you do online testing the higher your chances are to get conversion lifts. If testing belongs to your responsibilities read it carefully and work on the progress to shift your organization up on the online testing maturity ladder.

    Michal Parizek - February 25, 2014
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  • A Digital Analyst's Evolution

    Digital Analyst Evolution

    This article tells the story of a Digital Analyst on her path from working to a vendor to becoming tool agnostic. In the end she discovers a way to be loyal to the analytics industry and dedicated to recommending the right solution for her clients' needs.

    Rebecca Visconti - February 20, 2014
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  • From Intent To Action: Turning Online Browsing Into Retail Sales

    Turning Intent Into Action: From Online Browsing into Retail Sales

    At the end of the day, your marketing strategy should be tailored to meet your customers' needs. They don't care whether they're online, mobile, or multichannel customers. They just want to purchase your product in the way that's most convenient for them at that moment. And the most effective marketing strategies are the ones that will allow you to convert your growing mobile traffic into real sales offline.

    Anthony Nicalo - February 17, 2014
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  • Top Data-Driven Marketing Terms

    Data-Driven Marketing Terms

    The coming year will likely bring even more data-driven initiatives and action to your organization. Get prepared for another tsunami of data with these top terms for 2014.

    David Booth - February 5, 2014
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  • Understanding User Behavior via Visual In-App Analytics

    In-App Analytics

    The knowledge you stand to gain by implementing In-App Analytics in your app can help answer the eternal question: Why? It can also help smooth friction points in the user experience and help your app optimization efforts. In this article you will learn a few of the ways that a visual analytics tools can get you the information you need to smooth and optimize friction points in the user experience of your app.

    Alon Even - January 27, 2014
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  • Add Real-Life Warmth to Digital Marketing

    Tactile Marketing

    While digital marketing has proven to be an effective form of communicating with and converting customers, many brands are looking for ways to create a more emotional, holistic experience - one where there are no distinct lines between on- and offline interactions. How do you bring these two together? By adding tactile marketing to your digital marketing mix, you can pair powerful data with a personal touch.

    Andrew Field - January 7, 2014
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  • Conversion Rate Optimization Maturity: Activities

    Conversion Rate Optimization Maturity Model: Activities

    Let's have a closer look at the next Conversion Rate Optimization Maturity Model's pillar: Activities. We've already described People and Knowledge, which are the main inputs for this pillar. The typical outputs of the activities are insights which you're able to apply to your site and improve the conversion.

    Michal Parizek - November 25, 2013
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  • Passive Audience Segmentation Strategies

    Passive Audience Segmentation Strategies

    Your consumers are telling you so much about who they are and what they want! With passive text analysis, you can finally start to both listen and cut through the noise to provide some value for those big social media budgets.

    Jack Holt - November 20, 2013
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  • Personalize How Rather Than What You Offer

    Behavioral Science

    This article asks you to consider buying into technology, not to personalize what you offer, but how you offer something. You can get more impact from your content by personalizing the how.

    Arjan Haring - November 8, 2013
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  • Mobile App Analytics Insights

    Mobile App Analytics

    The aim of this article is to give you an idea of how to get started with mobile app tracking analysis using Google Analytics. The article covers some sample reports from the new app tracking interface and how they can help us make decisions for our business.

    Kristoffer Olofsson - October 28, 2013
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