Marketing Optimization

Marketing Optimization includes everything that is related to measuring and optimizing the online marketing budget. It includes acquisition techniques such as PPC, SEO, social media advertising and banners. And it also includes retention techniques such improving visitors’ engagement and conversion rates.

  • DoubleClick for Publishers & Google Analytics 360

    DoubleClick for Publishers & Google Analytics 360

    In this article Daniel Waisberg provides a quick explanation of publishers integrations available on Google Analytics 360, including DFP, Ad Exchange and AdSense.

    Daniel Waisberg - January 20, 2016
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  • Measuring The Full Customer Journey

    Measuring The Full Customer Journey

    Having only fraction of the data leads to suboptimal and sometimes inaccurate decisions. The 360 integration of all channels and a successful cross-device measurement is the key to success. Google Analytics Premium and DoubleClick Campaign Manager offer a supreme solution for that with the power of data in a well known user interface.

    Siegfried Stepke - September 23, 2015
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  • Customer Happiness with Google Analytics & FanExam

    Google Analytics & FanExam

    Sometimes we jump at conclusions while analyzing data and assume that we are creating better user experiences on our online properties by simply "reducing pain" instead of "increasing happiness". Learn more about why taking the opposite direction might be a great approach too.

    Phillip Klien - March 31, 2015
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  • Testing Statistical Significance On Google Analytics Data

    Testing Statistical Significance On Google Analytics Data

    This article walks you through GA Effect, a web application that helps you identify whether events happening on your Google Analytics data are statistically significant or just pure chance; in other words, it separates signal from noise. In this article you will learn how to use GA Effect and interpret the results.

    Mark Edmondson - February 25, 2015
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  • Beyond Digital Analytics Metrics

    Beyond Digital Analytics Metrics

    In this post, Pere Rovira discusses COGS (Cost Of Goods Sold) and LTV (Lifetime Value), two fundamental business metrics that can help web analysts be more meaningful and influential with their analysis.

    Pere Rovira - November 18, 2014
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  • Strategies to Reverse Cart Abandonment

    Cart Abandonment Rates

    Cart abandonment is often not a final decision. When viewed as part of the buying cycle, like buyers who research competitors, the abandonment issue becomes manageable. Our goal, then, is twofold: lower the initial abandonment rate and raise the reclamation rate on abandoned carts.

    Sam Green - November 12, 2014
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  • Conversion Rate Maturity Model: Processes

    Conversion Rate Maturity Model: Processes

    When you start your Conversion Rate Optimization (CRO) journey you most probably do it chaotically. Unfortunately, the absence of regular processes results in poor results and in longer optimization cycles. In this article you will learn an effective methodology that will lead you to more successes and allow you to do more with less.

    Michal Parizek - October 28, 2014
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  • More Context With Google Analytics Benchmarking

    Google Analytics Benchmarking Tool

    Google Analytics Benchmarking is extremely valuable tool in that it provides the necessary context to show you if your increase (or decrease) is not only a result of your actions, but of a larger trend in the industry.

    Daniel Waisberg - September 11, 2014
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  • Dashboard for AdSense Performance Analysis

    AdSense Performance Dashboard

    In this post Daniel Waisberg describes a dashboard that can be used to measure your most profitable channels, pages and demographics when it comes to AdSense revenue. He also shares a link to download the dashboard using Google Analytics.

    Daniel Waisberg - July 22, 2014
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  • Google Analytics Demographic Segmentation Techniques

    Google Analytics Demographic Segmentation Techniques

    By my unofficial count, there are approximately a million ways to segment your users within Google Analytics. One of my favorite segments for predicting future success is looking at the demographics reports, because they allow us to look at the age range and gender of our customers to a great level of accuracy. Learn how to make the most out of it.

    Jeff Sauer - July 8, 2014
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