Marketing Measurement

Marketing Measurement is fundamental to any company operating on the internet. Having an accurate and comprehensive Web Analytics tool helps the marketer to understand important insights such as campaign success, customer value and profitability per market segment.

  • Google Analytics Segments Best Practices

    Google Analytics Segments Best Practices

    Are you struggling with Google Analytics segments every now and then? Would you like to learn how to use/build them instead of just being overwhelmed with a "best segments" posts? If your answer to these questions is yes, I recommend you read this article very carefully!

    Paul Koks - May 12, 2014
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  • 10 Ways To Improve Google Analytics Data Accuracy

    Google Analytics Data Accuracy

    We've all been there. Everything on surface looks like it's running smoothly. Data is coming in. The 30,000-foot view of your account looks like business as usual. You start upping your analytics game. Maybe you took some training and you're getting your hands dirty asking the tough questions of your data. But how do you know if you can trust your data in the first place?  

    Dave Fimek - April 22, 2014
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  • 5 Events You Must Track With Google Analytics

    5 Google Analytics Events

    If you have a website that is contributing to your business either directly or indirectly, you will probably want to track at least one of these events. Doing so will enable you to make smarter marketing decisions and make a start on a conversion rate optimisation strategy.

    Ted Parry - April 14, 2014
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  • Analyzing Campaigns with Cost Data Upload

    Cost Data in Google Analytics

    In this post you will learn everything you need to know about Google Analytics Cost Data Upload, a feature that allows you to import the extra pieces of data belonging to your non-AdWords paid campaigns into Google Analytics.

    Benjamin Mangold - March 31, 2014
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  • Customer Insights With Google Analytics Demographics

    Demographics insights

    In this article Scott Shannon looks at the new demographic and psychographic segments in Google Analytics, and we learn how we can use this information to help inform our marketing and advertising initiatives. Using user segments in conjunction with audience/customer demographics opens up a whole new realm for web analysts and marketers.

    Scott Shannon - March 24, 2014
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  • A Digital Analyst's Evolution

    Digital Analyst Evolution

    This article tells the story of a Digital Analyst on her path from working to a vendor to becoming tool agnostic. In the end she discovers a way to be loyal to the analytics industry and dedicated to recommending the right solution for her clients' needs.

    Rebecca Visconti - February 20, 2014
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  • BigQuery Export for Google Analytics Premium

    BigQuery Export for Google Analytics Premium

    In this post, Kristoffer Olofsson walks us through how the BigQuery Export feature for Google Analytics Premium is put together, what it looks like, and some important things to be aware of when considering BigQuery Export as part of your Analytics solution.

    Kristoffer Olofsson - February 12, 2014
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  • Visualizing Google Analytics Data With Fusion Tables

    Visualizing Google Analytics Data With Fusion Tables

    In this article I provide a quick step-by-step guide to use Fusion Tables to visualize Google Analytics data: how to bring the data, prepare it and visualize it using great charts.

    Daniel Waisberg - February 6, 2014
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  • The Challenge Of Advertising In The Big Game

    Super Bowl Metrics and ROI Analysis

    As a person who works with brands trying to accurately value and measure the impact of social communication on a brand, the biggest question about Super Bowl ads surrounds the ROI of the many advertising campaigns that we see.

    Nathaniel Payne - February 3, 2014
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  • Understanding User Behavior via Visual In-App Analytics

    In-App Analytics

    The knowledge you stand to gain by implementing In-App Analytics in your app can help answer the eternal question: Why? It can also help smooth friction points in the user experience and help your app optimization efforts. In this article you will learn a few of the ways that a visual analytics tools can get you the information you need to smooth and optimize friction points in the user experience of your app.

    Alon Even - January 27, 2014
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