Marketing Measurement is fundamental to any company operating on the internet. Having an accurate and comprehensive Web Analytics tool helps the marketer to understand important insights such as campaign success, customer value and profitability per market segment.
This article shows examples of dashboards that can be updated in real time and used by marketers, developers, content-managers and even analysts (!) in Ecommerce projects.
In this article you will learn about creative usages of Google Analytics features, how to make the most out of the tool with the capabilities offered.
In this article you will learn how to set up Google Analytics to make your content reports super actionable.
This article contains the official video of Superweek 2016, where some of the presenters talk about the analytics industry challenges, opportunities and most important aspects.
In this article, Doug Hall covers exactly what Direct means on Google Analytics, how to understand it, when it is correct or due to an error and how to solve it.
In this article, Doug Hall discusses how Google Analytics goals and funnels work and, on the way, also demonstrates how approaching the subject from an analytical perspective helps you develop a more complete understanding than otherwise.
In this article Daniel Waisberg provides a quick explanation of publishers integrations available on Google Analytics 360, including DFP, Ad Exchange and AdSense.
In this article, you will learn the benefits of using Google BigQuery for funnel analysis as opposed to the Google Analytics Premium user interface. In order to make the solution clear Doug Mackenzie goes over the basic structure of an SQL query for funnel analysis and explain how to use Funneler, a simple Windows application to automate query-writing.
If you have deep enough pockets to be able to put the best analysts in front of the best tools, go right ahead. You are going to ace your game. But if you have to cut down on your hiring budget to be able to afford the next shiny tool, I would recommend that you think twice.
This guide is meant to cover the basics about how Google Analytics works, what the numbers actually mean, and how you should begin to report on it. If you've used Google Analytics extensively, forgive me for the review, but I feel it's worth re-familiarizing yourself with the core concepts and definitions, if only to solidify your understanding.