Marketing Measurement

Marketing Measurement is fundamental to any company operating on the internet. Having an accurate and comprehensive Web Analytics tool helps the marketer to understand important insights such as campaign success, customer value and profitability per market segment.

  • Setting Up Google Analytics to Measure Content

    Content Measurement

    In this article you will learn how to set up Google Analytics to make your content reports super actionable.

    Paul Koks - May 5, 2016
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  • The New Google Analytics Mobile App

    The New Google Analytics Mobile App

    In this article, Daniel Waisberg goes through the main Google Analytics Mobile App functionality that will now be available to you, including the scorecards, dashboards and visualizations.

    Daniel Waisberg - April 21, 2016
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  • Data Enthusiasts Gathering At Superweek

    Data Enthusiasts

    This article contains the official video of Superweek 2016, where some of the presenters talk about the analytics industry challenges, opportunities and most important aspects.

    Daniel Waisberg - April 19, 2016
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  • Demystifying Google Analytics Direct Traffic

    Google Analytics Direct Traffic

    In this article, Doug Hall covers exactly what Direct means on Google Analytics, how to understand it, when it is correct or due to an error and how to solve it.

    Doug Hall - April 6, 2016
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  • Understanding Google Analytics Goals & Funnels

    Understanding Google Analytics Goals & Funnels

    In this article, Doug Hall discusses how Google Analytics goals and funnels work and, on the way, also demonstrates how approaching the subject from an analytical perspective helps you develop a more complete understanding than otherwise.

    Doug Hall - March 1, 2016
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  • DoubleClick for Publishers & Google Analytics 360

    DoubleClick for Publishers & Google Analytics 360

    In this article Daniel Waisberg provides a quick explanation of publishers integrations available on Google Analytics 360, including DFP, Ad Exchange and AdSense.

    Daniel Waisberg - January 20, 2016
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  • Funnel Analysis with Google Analytics Data in BigQuery

    Funnel Analysis with Google Analytics Data in BigQuery

    In this article, you will learn the benefits of using Google BigQuery for funnel analysis as opposed to the Google Analytics Premium user interface. In order to make the solution clear Doug Mackenzie goes over the basic structure of an SQL query for funnel analysis and explain how to use Funneler, a simple Windows application to automate query-writing.

    Doug Mackenzie - January 12, 2016
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  • Horses, Jockeys and Digital Analytics

    Digital Analytics Jockeys

    If you have deep enough pockets to be able to put the best analysts in front of the best tools, go right ahead. You are going to ace your game. But if you have to cut down on your hiring budget to be able to afford the next shiny tool, I would recommend that you think twice.

    Baris Akyurek - January 6, 2016
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  • Explaining Google Analytics to Your Boss

    Explaining Google Analytics

    This guide is meant to cover the basics about how Google Analytics works, what the numbers actually mean, and how you should begin to report on it. If you've used Google Analytics extensively, forgive me for the review, but I feel it's worth re-familiarizing yourself with the core concepts and definitions, if only to solidify your understanding.

    Jon Meck - December 10, 2015
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  • Measuring Page Velocity with Google Analytics

    Page Velocity

    One of the most basic questions asked by marketers is: "How much content is being consumed on my website?" - In this article you will learn an advanced technique called Page Velocity to help you answer that question on Google Analytics.

    Online Behavior - December 1, 2015
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