Implementation

The implementation of an analytics, testing or targeting tool is a crucial step to a successful website. It allows the analyst to trust the data and take data driven decisions. An accurate Marketing Measurement enables the marketer to allocate budget to the most profitable acquisition channels and to provide the best user experience to both new and returning visitors.

  • Google Analytics Custom Dimensions - 5 Questions

    Google Analytics Custom Dimensions

    Don't get paralyzed by considering every fancy data point you could track. Use Google Analytics custom dimensions to give you new perspectives on which visitors and elements are driving results on your site. With that in mind, take a step back and consider these 5 questions.

    Brian Wonch - September 30, 2013
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  • Google Forms & The Measurement Protocol

    Universal Analytics Form & The Measurement Protocol

    In this article I present the Universal Analytics Form, an easy-to-use solution to implement Google Analytics' Measurement Protocol to upgrade your current tracking capabilities using a Google Form. Sounds cool, doesn’t it? I think it does!

    Daniel Waisberg - September 25, 2013
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  • Paid Search Bid Optimization With Google Analytics

    Paid Search Bid Optimization With Google Analytics

    In this article you will learn advanced tips and tricks for Adwords bid optimization using Google Analytics. Yehoshua Coren shares some of his processes and approaches to optimizing paid search campaigns using Google Analytics.

    Yehoshua Coren - July 17, 2013
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  • 51 Tips To Succeed With Web Analytics

    Tips To Succeed With Web Analytics

    This article provides 51 tips to help professionals implement Google Analytics, configure the tool, use it to analyze online behavior and optimize websites. Sit down and relax, here we go!

    Paul Koks - April 10, 2013
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  • Guide To Google Analytics User Permissions

    Google Analytics User Permissions

    In this article, we'll look at how you can wrap your head around the user permissions options on Google Analytics and offer suggestions on how to make them work for you.

    Jordan Louis - April 2, 2013
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  • Google Universal Analytics For Offline Behavior

    Google Universal Analytics

    This article shows how to approach an implementation of Google Universal Analytics to track offline behavior. While the focus is on the Google Analytics account design, rather than the codes necessary to make it happen, you will find links to relevant code explanations whenever necessary.

    Daniel Waisberg - March 27, 2013
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  • Google Analytics Tips & Tricks From MeasureCamp

    Google Analytics Tips & Tricks

    his article presents some of the Tips & Tricks shared by me in the MeasureCamp unconference, on a session called 'GA Tips and Tricks'. The tips are moderately advanced techniques but all approachable by anyone with reasonable JavaScript and Google Analytics (GA) skills.

    Doug Hall - March 18, 2013
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  • The Ultimate Guide to Google Analytics Profile Filters

    Google Analytics Filters

    Google Analytics offers 3 main ways to segment your data: custom variables, advanced segments and profile filters. This article aims to uncover the exciting world of profile filters, from what it means to a top 10 list of useful filter profiles.

    Paul Koks - February 26, 2013
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  • Google Universal Analytics: A User-Centric Approach

    Google Analytics - Universal Analytics

    Learn more about user-centric analytics, an extremely valuable approach. It can tell you a lot about your visitors. But, it can go beyond that to tell you more in-depth information about their visits and their habits. It essentially gives you an overview of their behavior, which in turn, provides you with a better understanding of your customers.

    Feras Alhlou - January 15, 2013
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  • Four Important Website Redesign Questions Google Analytics Can Help You Answer

    Website Redesign & Google Analytics

    When you think about redesigning a website, you need to have a plan. To come up with a plan, you need to know what's going on. Web Analytics is an invaluable tool to help you decide what to do with your website, and to do it better. Learn how to redesign your website using a data-driven approach.

    Jordan Louis - November 5, 2012
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