The implementation of an analytics, testing or targeting tool is a crucial step to a successful website. It allows the analyst to trust the data and take data driven decisions. An accurate Marketing Measurement enables the marketer to allocate budget to the most profitable acquisition channels and to provide the best user experience to both new and returning visitors.
If you have a website that is contributing to your business either directly or indirectly, you will probably want to track at least one of these events. Doing so will enable you to make smarter marketing decisions and make a start on a conversion rate optimisation strategy.
In this post you will learn everything you need to know about Google Analytics Cost Data Upload, a feature that allows you to import the extra pieces of data belonging to your non-AdWords paid campaigns into Google Analytics.
In this article Scott Shannon looks at the new demographic and psychographic segments in Google Analytics, and we learn how we can use this information to help inform our marketing and advertising initiatives. Using user segments in conjunction with audience/customer demographics opens up a whole new realm for web analysts and marketers.
This tutorial is a step-by-step guide on how to integrate Fusion Tables and Google Analytics. I present an App Script that gets data using the Google Analytics API and populate it into Fusion Tables.
In this post, Kristoffer Olofsson walks us through how the BigQuery Export feature for Google Analytics Premium is put together, what it looks like, and some important things to be aware of when considering BigQuery Export as part of your Analytics solution.
Google Tag Manager has been growing extremely quickly. But why? There are many reasons, but the main one is that it's easy. This is both good and bad: good when done well and for the right reasons; bad when done carelessly. This article will describe a couple of key points that will help you get your GTM right...
Google Tag Manager (GTM) for mobile apps can be an incredibly powerful tool. Simply put, getting started with GTM for mobile apps today sets businesses up for success in the future, I recommend trying it out as soon as possible. Here is how...
Google Tag Manager was released about a year ago, and recent updates have made it a much more valuable addition to a digital marketer's toolkit, and here's why.
Every now and then, your business requirements demand some metric or dimension that is not available out-of-the box in your analytics solution. Luckily, this is becoming less common as measurement systems evolve. But in some cases a custom dimension can bring additional value to your business. Here is when...
Google Analytics has always been a great tool when it comes to understanding and optimizing online behavior. But with the addition of Demographics and Interests information as a first class citizen in the tool it brought a new level of insights into it.