Implementation

The implementation of an analytics, testing or targeting tool is a crucial step to a successful website. It allows the analyst to trust the data and take data driven decisions. An accurate Marketing Measurement enables the marketer to allocate budget to the most profitable acquisition channels and to provide the best user experience to both new and returning visitors.

  • A/B Testing For Mobile Apps

    A/B Testing For Mobile Apps

    Content experiments for mobile apps can be extremely valuable to a business. We are no longer dependent on long development cycles as soon as we want to test something new. And when we do want to test, we can do so faster, more accurately, and with more certainty to avoid costly mistakes based on hunches. Learn how!

    Kristoffer Olofsson - May 19, 2014
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  • 10 Ways To Improve Google Analytics Data Accuracy

    Google Analytics Data Accuracy

    We've all been there. Everything on surface looks like it's running smoothly. Data is coming in. The 30,000-foot view of your account looks like business as usual. You start upping your analytics game. Maybe you took some training and you're getting your hands dirty asking the tough questions of your data. But how do you know if you can trust your data in the first place?  

    Dave Fimek - April 22, 2014
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  • 5 Events You Must Track With Google Analytics

    5 Google Analytics Events

    If you have a website that is contributing to your business either directly or indirectly, you will probably want to track at least one of these events. Doing so will enable you to make smarter marketing decisions and make a start on a conversion rate optimisation strategy.

    Ted Parry - April 14, 2014
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  • Analyzing Campaigns with Cost Data Upload

    Cost Data in Google Analytics

    In this post you will learn everything you need to know about Google Analytics Cost Data Upload, a feature that allows you to import the extra pieces of data belonging to your non-AdWords paid campaigns into Google Analytics.

    Benjamin Mangold - March 31, 2014
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  • Customer Insights With Google Analytics Demographics

    Demographics insights

    In this article Scott Shannon looks at the new demographic and psychographic segments in Google Analytics, and we learn how we can use this information to help inform our marketing and advertising initiatives. Using user segments in conjunction with audience/customer demographics opens up a whole new realm for web analysts and marketers.

    Scott Shannon - March 24, 2014
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  • Integrating Google Analytics & Fusion Tables [Tutorial]

    Integrating Google Analytics & Fusion Tables [Tutorial]

    This tutorial is a step-by-step guide on how to integrate Fusion Tables and Google Analytics. I present an App Script that gets data using the Google Analytics API and populate it into Fusion Tables.

    Daniel Waisberg - March 4, 2014
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  • BigQuery Export for Google Analytics Premium

    BigQuery Export for Google Analytics Premium

    In this post, Kristoffer Olofsson walks us through how the BigQuery Export feature for Google Analytics Premium is put together, what it looks like, and some important things to be aware of when considering BigQuery Export as part of your Analytics solution.

    Kristoffer Olofsson - February 12, 2014
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  • Google Tag Manager: Coding & Naming Conventions

    Google Tag Manager: Coding & Naming Conventions

    Google Tag Manager has been growing extremely quickly. But why? There are many reasons, but the main one is that it's easy. This is both good and bad: good when done well and for the right reasons; bad when done carelessly. This article will describe a couple of key points that will help you get your GTM right...

    Doug Hall - December 17, 2013
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  • A Guide to Google Tag Manager for Mobile Apps

    Google Tag Manager for Mobile Apps

    Google Tag Manager (GTM) for mobile apps can be an incredibly powerful tool. Simply put, getting started with GTM for mobile apps today sets businesses up for success in the future, I recommend trying it out as soon as possible. Here is how...

    Kristoffer Olofsson - December 3, 2013
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  • Google Tag Manager (GTM): What Do I Need To Know?

    Google Tag Manager Facts

    Google Tag Manager was released about a year ago, and recent updates have made it a much more valuable addition to a digital marketer's toolkit, and here's why.

    Scott Shannon - November 4, 2013
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