Implementation

The implementation of an analytics, testing or targeting tool is a crucial step to a successful website. It allows the analyst to trust the data and take data driven decisions. An accurate Marketing Measurement enables the marketer to allocate budget to the most profitable acquisition channels and to provide the best user experience to both new and returning visitors.

  • Five Essential Facts About Google Analytics Goals

    Google Analytics Goals

    In this article Nadia Schwartz provides a few tips and tricks to make Google Analytics Goals work better for you and ensure your data is reliable. You are doing yourself a disservice if you haven't set them up.

    Nadia Schwartz - January 21, 2015
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  • Cross Device Behavior: Google Analytics + Mailchimp

    Cross-Device Analytics With Email ID

    In this post Santeri Salonen shows a method to measure cross-device behavior using Mailchimp's ID in conjunction with Google Universal Analytics User ID. This will enable website owners to measure cross device usage without requiring users to sign in.

    Santeri Salonen - January 13, 2015
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  • Optimize Your Site With Enhanced Ecommerce

    Enhanced Ecommerce Product Impressions

    In this post Kristoffer Olofsson provides a guide to the new Enhanced Ecommerce methods for product impressions and detailed views, which will give us actionable insights that we can work with to continuously improve the presentation of products and the performance of our ecommerce business.

    Kristoffer Olofsson - November 3, 2014
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  • Google Analytics Embed API Highlights

    Google Analytics Embed API Highlights

    The Embed API isn't just a javascript library mashed up with Google Charts, or is it? It might be, but what really grabbed my attention is that it is EASY, you can have a dashboard laid out and set up in a matter of minutes, even if you don't know much Javascript.

    Linda Lawton - September 24, 2014
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  • Custom Definitions in Universal Analytics: A Case Study

    Custom Definitions in Universal Analytics

    In this post, Kristoffer Olofsson covers some of the benefits of using Custom Definitions in Universal Analytics, as well as have a look at how they are leveraged in practice by startup 'The Beta Family', a crowdsourcing platform for beta testing apps.

    Kristoffer Olofsson - July 29, 2014
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  • Building A Google Analytics App With Shiny & R

    Google Analytics App

    Following a recent post at Online Behavior on Visualizing Google Analytics Data With R I thought I would share my own Shiny application (a free package available for R) for visualising visits, bounce rate etc. from websites.

    Chris Beeley - June 17, 2014
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  • Using Google Tag Manager To Fight Gibberish URLs

    Using Google Tag Manager To Fight Gibberish URLs on Google Analytics

    This article shows how to easily rewrite multiple URLs in Google Analytics with the help of Google Tag Manager (GTM). This solution is life changing for websites that do not have friendly URLs, which makes analyzing customer behavior on websites very cumbersome.

    Shuki Mann - June 10, 2014
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  • A/B Testing For Mobile Apps

    A/B Testing For Mobile Apps

    Content experiments for mobile apps can be extremely valuable to a business. We are no longer dependent on long development cycles as soon as we want to test something new. And when we do want to test, we can do so faster, more accurately, and with more certainty to avoid costly mistakes based on hunches. Learn how!

    Kristoffer Olofsson - May 19, 2014
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  • 10 Ways To Improve Google Analytics Data Accuracy

    Google Analytics Data Accuracy

    We've all been there. Everything on surface looks like it's running smoothly. Data is coming in. The 30,000-foot view of your account looks like business as usual. You start upping your analytics game. Maybe you took some training and you're getting your hands dirty asking the tough questions of your data. But how do you know if you can trust your data in the first place?  

    Dave Fimek - April 22, 2014
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  • 5 Events You Must Track With Google Analytics

    5 Google Analytics Events

    If you have a website that is contributing to your business either directly or indirectly, you will probably want to track at least one of these events. Doing so will enable you to make smarter marketing decisions and make a start on a conversion rate optimisation strategy.

    Ted Parry - April 14, 2014
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