The implementation of an analytics, testing or targeting tool is a crucial step to a successful website. It allows the analyst to trust the data and take data driven decisions. An accurate Marketing Measurement enables the marketer to allocate budget to the most profitable acquisition channels and to provide the best user experience to both new and returning visitors.
In this article, Doug Hall discusses how Google Analytics goals and funnels work and, on the way, also demonstrates how approaching the subject from an analytical perspective helps you develop a more complete understanding than otherwise.
In this article Daniel Waisberg provides a quick explanation of publishers integrations available on Google Analytics 360, including DFP, Ad Exchange and AdSense.
In this article, you will learn the benefits of using Google BigQuery for funnel analysis as opposed to the Google Analytics Premium user interface. In order to make the solution clear Doug Mackenzie goes over the basic structure of an SQL query for funnel analysis and explain how to use Funneler, a simple Windows application to automate query-writing.
This guide is meant to cover the basics about how Google Analytics works, what the numbers actually mean, and how you should begin to report on it. If you've used Google Analytics extensively, forgive me for the review, but I feel it's worth re-familiarizing yourself with the core concepts and definitions, if only to solidify your understanding.
One of the most basic questions asked by marketers is: "How much content is being consumed on my website?" - In this article you will learn an advanced technique called Page Velocity to help you answer that question on Google Analytics.
In this article you will learn about a Google Sheets add-on created by Pedro Avila, Senior Solutions Architect at Google, that will help Google Analytics users manage their custom dimensions in a more robust and organized way, while using an interface they are comfortable with.
Tired of manually clicking through the Google Analytics interface to retrieve data? Want to take advantage of the Google Management API, but the functions you need just aren't available? Well then, read this article to learn an easy way to perform such tasks in a semi-automated way.
In this article, Google Developer Expert Simo Ahava, walks you through how the Google Tag Manager API works, what you can do with it, and then he wraps things off with a simple example, where he uses Python to list the GTM accounts and containers your Google ID has access to. Fasten your seat belts!
This article provides a step-by-step guide to Tag Manager Injector (TMI), a free Chrome extension designed to make the transition to Google Tag Manager as quick and painless as possible.
Data quality is an issue that affects all companies, independently of their savviness, size or industry. In this post Daniel Waisberg discusses how to navigate the Google Analytics Diagnostics feature, an actionable and timely source of data quality insights.