Implementation

The implementation of an analytics, testing or targeting tool is a crucial step to a successful website. It allows the analyst to trust the data and take data driven decisions. An accurate Marketing Measurement enables the marketer to allocate budget to the most profitable acquisition channels and to provide the best user experience to both new and returning visitors.

  • Google Tag Manager: A Step-By-Step Guide

    Google Tag Manager

    This guide will walk you through the newest Google tool: the Google Tag Manager. This tool conveniently helps marketers manage tags on their sites; this will reduce errors when it comes to tag implementation, make it much faster to implement tags, and free webmasters to work on other important tasks.

    Daniel Waisberg - February 12, 2016
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  • Keeping Track of Analytics with Measurement Plans

    Analytics Measurement Plans

    In this article Martijn Scheijbeler, Director of Marketing at The Next Web, explains some of the lessons he learned while creating a measurement plan for one of the biggest publishers on the web.

    Martijn Scheijbeler - February 7, 2017
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  • Fixing Five Common Google Analytics Setup Mistakes

    How to Fix Five Common Google Analytics Setup Mistakes

    Google Analytics can help your business flourish, but only if you get the setup right. Who wants to take decisions on incomplete or inaccurate data? In this post Paul Koks discusses the most common mistakes found on Google Analytics setups and provides clear solutions for each of them.

    Paul Koks - October 6, 2016
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  • A Happy Marriage Between Google Analytics & iFrames

    Google Analytics & iFrames

    In this article Doug Hall explores some common use cases for iframes and discusses how they can be used well without wreaking havoc on your Google Analytics data.

    Doug Hall - September 26, 2016
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  • The Dashboard of your Dreams

    The Dashboard of your Dreams

    This article shows examples of dashboards that can be updated in real time and used by marketers, developers, content-managers and even analysts (!) in Ecommerce projects.

    Vlad Flaks - June 15, 2016
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  • Creative Uses to 5 Google Analytics Features

    Creative Google Analytics

    In this article you will learn about creative usages of Google Analytics features, how to make the most out of the tool with the capabilities offered.

    Dave Fimek - May 18, 2016
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  • Google Analytics & Search Console: Deep Integration

    Google Analytics & Search Console Deep Integration

    In this article I will go over the highlights of the new Google Analytics - Search Console integration and describe use cases on how the improved reports available can be used to analyze Search Engine Optimization and extract insights from the data.

    Daniel Waisberg - May 12, 2016
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  • Setting Up Google Analytics to Measure Content

    Content Measurement

    In this article you will learn how to set up Google Analytics to make your content reports super actionable.

    Paul Koks - May 5, 2016
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  • Demystifying Google Analytics Direct Traffic

    Google Analytics Direct Traffic

    In this article, Doug Hall covers exactly what Direct means on Google Analytics, how to understand it, when it is correct or due to an error and how to solve it.

    Doug Hall - April 6, 2016
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  • Understanding Google Analytics Goals & Funnels

    Understanding Google Analytics Goals & Funnels

    In this article, Doug Hall discusses how Google Analytics goals and funnels work and, on the way, also demonstrates how approaching the subject from an analytical perspective helps you develop a more complete understanding than otherwise.

    Doug Hall - March 1, 2016
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