Guide

  • Google Analytics Diagnostics: Actionable Data Quality

    A Guide to Google Analytics Diagnostics

    Data quality is an issue that affects all companies, independently of their savviness, size or industry. In this post Daniel Waisberg discusses how to navigate the Google Analytics Diagnostics feature, an actionable and timely source of data quality insights.

    Daniel Waisberg - January 28, 2015
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  • Cross Device Behavior: Google Analytics + Mailchimp

    Cross-Device Analytics With Email ID

    In this post Santeri Salonen shows a method to measure cross-device behavior using Mailchimp's ID in conjunction with Google Universal Analytics User ID. This will enable website owners to measure cross device usage without requiring users to sign in.

    Santeri Salonen - January 13, 2015
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  • Optimize Your Site With Enhanced Ecommerce

    Enhanced Ecommerce Product Impressions

    In this post Kristoffer Olofsson provides a guide to the new Enhanced Ecommerce methods for product impressions and detailed views, which will give us actionable insights that we can work with to continuously improve the presentation of products and the performance of our ecommerce business.

    Kristoffer Olofsson - November 3, 2014
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  • Google Analytics Embed API Highlights

    Google Analytics Embed API Highlights

    The Embed API isn't just a javascript library mashed up with Google Charts, or is it? It might be, but what really grabbed my attention is that it is EASY, you can have a dashboard laid out and set up in a matter of minutes, even if you don't know much Javascript.

    Linda Lawton - September 24, 2014
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  • More Context With Google Analytics Benchmarking

    Google Analytics Benchmarking Tool

    Google Analytics Benchmarking is extremely valuable tool in that it provides the necessary context to show you if your increase (or decrease) is not only a result of your actions, but of a larger trend in the industry.

    Daniel Waisberg - September 11, 2014
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  • Custom Definitions in Universal Analytics: A Case Study

    Custom Definitions in Universal Analytics

    In this post, Kristoffer Olofsson covers some of the benefits of using Custom Definitions in Universal Analytics, as well as have a look at how they are leveraged in practice by startup 'The Beta Family', a crowdsourcing platform for beta testing apps.

    Kristoffer Olofsson - July 29, 2014
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  • Dashboard for AdSense Performance Analysis

    AdSense Performance Dashboard

    In this post Daniel Waisberg describes a dashboard that can be used to measure your most profitable channels, pages and demographics when it comes to AdSense revenue. He also shares a link to download the dashboard using Google Analytics.

    Daniel Waisberg - July 22, 2014
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  • Google Analytics Demographic Segmentation Techniques

    Google Analytics Demographic Segmentation Techniques

    By my unofficial count, there are approximately a million ways to segment your users within Google Analytics. One of my favorite segments for predicting future success is looking at the demographics reports, because they allow us to look at the age range and gender of our customers to a great level of accuracy. Learn how to make the most out of it.

    Jeff Sauer - July 8, 2014
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  • In-Page Analytics Chrome Extension (by Google)

    In-Page Analytics Chrome Extension (by Google)

    This article is a guide to the new Google Analytics Chrome extension: In-Page Analytics. The extension is intended to help its users understand their customers in a better and faster way.

    Daniel Waisberg - June 23, 2014
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  • Using Google Tag Manager To Fight Gibberish URLs

    Using Google Tag Manager To Fight Gibberish URLs on Google Analytics

    This article shows how to easily rewrite multiple URLs in Google Analytics with the help of Google Tag Manager (GTM). This solution is life changing for websites that do not have friendly URLs, which makes analyzing customer behavior on websites very cumbersome.

    Shuki Mann - June 10, 2014
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