Guide

  • Running Semi-Automated Tasks on Google Analytics

    Semi-Automated Google Analytics Tasks

    Tired of manually clicking through the Google Analytics interface to retrieve data? Want to take advantage of the Google Management API, but the functions you need just aren't available? Well then, read this article to learn an easy way to perform such tasks in a semi-automated way.

    David Xue - November 4, 2015
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  • Measuring The Full Customer Journey

    Measuring The Full Customer Journey

    Having only fraction of the data leads to suboptimal and sometimes inaccurate decisions. The 360 integration of all channels and a successful cross-device measurement is the key to success. Google Analytics Premium and DoubleClick Campaign Manager offer a supreme solution for that with the power of data in a well known user interface.

    Siegfried Stepke - September 23, 2015
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  • Building Google Analytics Powered Widgets

    Google Analytics Powered Widgets

    There is a lot of useful and interesting data held in your Google Analytics account that could be used to drive content on your site and apps. In this tutorial you will learn how to create a Top Authors widget using the Google Analytics API, Google App Engine (Python) and Google Tag Manager.

    Tahir Fayyaz - May 28, 2015
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  • Using Google Analytics to Understand Your Customers

    Customer Analytics

    Learn how to use Google Analytics to understand how customers move through your website, where they fall off before making a purchase, how they're interacting across devices and more!

    Mallory Qualls - March 17, 2015
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  • Best Practices For Table Filters In Google Analytics

    Advanced Table Filters on Google Analytics

    Table filters are a very powerful feature in Google Analytics. They allow you to perform deep analysis from within the interface. In this article you will learn best practices when it comes to table filters and a few related topics.

    Paul Koks - March 11, 2015
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  • Guide To The Google Tag Manager API

    Guide To The Google Tag Manager API

    In this article, Google Developer Expert Simo Ahava, walks you through how the Google Tag Manager API works, what you can do with it, and then he wraps things off with a simple example, where he uses Python to list the GTM accounts and containers your Google ID has access to. Fasten your seat belts!

    Simo Ahava - March 4, 2015
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  • Testing Statistical Significance On Google Analytics Data

    Testing Statistical Significance On Google Analytics Data

    This article walks you through GA Effect, a web application that helps you identify whether events happening on your Google Analytics data are statistically significant or just pure chance; in other words, it separates signal from noise. In this article you will learn how to use GA Effect and interpret the results.

    Mark Edmondson - February 25, 2015
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  • Google Tag Manager Injector: Painless Tagging

    Google Tag Manager Injector: Painless Tagging

    This article provides a step-by-step guide to Tag Manager Injector (TMI), a free Chrome extension designed to make the transition to Google Tag Manager as quick and painless as possible.

    Chris Berger - February 18, 2015
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  • Google Analytics Diagnostics: Actionable Data Quality

    A Guide to Google Analytics Diagnostics

    Data quality is an issue that affects all companies, independently of their savviness, size or industry. In this post Daniel Waisberg discusses how to navigate the Google Analytics Diagnostics feature, an actionable and timely source of data quality insights.

    Daniel Waisberg - January 28, 2015
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  • Cross Device Behavior: Google Analytics + Mailchimp

    Cross-Device Analytics With Email ID

    In this post Santeri Salonen shows a method to measure cross-device behavior using Mailchimp's ID in conjunction with Google Universal Analytics User ID. This will enable website owners to measure cross device usage without requiring users to sign in.

    Santeri Salonen - January 13, 2015
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