eMetrics Videos

The eMetrics videos are filmed at the eMetrics Marketing Optimization Summit and brought to you by Online Behavior.

  • Web Analytics Maturity Model by Stephane Hamel Part II [video]

    Web Analytics Maturity Model by Stephane Hamel

    In this presentation, Stephane Hamel goes over all the aspects of The Online Analytics Maturity Model. He shows how to evaluate a company maturity level by asking the right questions.

    Online Behavior - June 27, 2011
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  • Web Analytics Maturity Model by Stephane Hamel [video]

    Web Analytics Maturity Model by Stephane Hamel

    In this presentation, Stephane Hamel shares insights on how to measure an organization Web Analytics Maturity. He discusses the struggle between the creativity and the data-driven approach and how we should balance between them. He then introduces the Online Analytics Maturity Model and how it can be used to measure the Analytics process inside companies.

    Online Behavior - June 22, 2011
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  • Online Analytics Lessons - Marketing Metrics at Dell Part III [video]

    Testing and Targeting Lessons from Dell

    In this presentation, Dave Nelson shares three main lessons Dell learned on the Analytics and Testing journey.

    Online Behavior - June 14, 2011
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  • Online Analytics Lessons - Marketing Metrics at Dell Part II [video]

    Online Analytics Lessons - Marketing Metrics at Dell Part II

    In this presentation, Carol Gohl (Program Manager for Dell’s Consumer and Small Business Global Online Analytics and Testing) discusses how Dell optimized the Web Analytics & Testing Process across a Global team of Web Analysts and Testers.

    Online Behavior - June 3, 2011
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  • Online Analytics Lessons - Marketing Metrics at Dell [video]

    Online Analytics Lessons - Marketing Metrics at Dell

    Ed Wu (Head of Global Testing & Optimization at Dell) shares his perspective on wringing the most profitability out of the online channel. Ed reveals Dell's global online analytics & testing strategy and how it developed since the late 90s till nowadays.

    Online Behavior - June 1, 2011
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  • Jesse Nichols - Google Analytics Ecosystem [interview]

    Jesse Nichols on Google Analytics Ecosystem

    In this interview, we discuss with Jesse Nichols, Agency Relations Manager for Google Analytics & Website Optimizer, about the Google Analytics Ecosystem, especially when it comes to search and analytics agencies, but also when it comes to best practices and the industry future.

    Online Behavior - May 24, 2011
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  • Search at the Center: Connected Marketing - Part III [video]

    Search at the Center: Connected Marketing

    In Part III (out of III) of this presentation, Mike Grehan wraps up by outlining the future of the Internet as a web of applications and by describing how Google and other search engines will have to adapt to this new connected environment.

    Online Behavior - May 16, 2011
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  • Search at the Center: Connected Marketing - Part II [video]

    Mike Grehan Connected Marketing

    In Part II (out of III) of Search at the Center: Connected Marketing, Mike Grehan discusses how search engines work, starting by citation analysis and continuing to the links and their authority, and finally about signals used by search engines to rank websites.

    Online Behavior - May 11, 2011
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  • Search at the Center: Connected Marketing - Part I [video]

    In Part I (out of III) of this presentation, Mike Grehan starts by going over some of the historical aspects that influenced the creation of search engines. He goes on to explain how the world wide web was created in 1989 by Sir Tim Berners Lee. He then explains how search engine works and what was and still is important when it comes to search engine marketing.

    Online Behavior - May 4, 2011
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  • June Dershewitz & Judah Phillips [interview]

    In this interview June Dershewitz and Judah Phillips share with us valuable insights on how to get promoted, on which degrees will prepare people to be successful at Web Analytics, on where is the right place for Web Analytics in companies, and what makes them really enjoy their works.

    Online Behavior - April 29, 2011
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