Behavioral Targeting

Behavioral Targeting is a process used by website owners to improve user experience by delivering the right content/design to the right person at the right time. It does so by recognizing visitors’ information (in the same spirit as Web Analytics tools) and using this information to create a personalized experience.

  • Email Personalization: Are Your Emails Really Personal?

    Email Personalization

    Do you remember the promise of true 1 to 1 marketing from over 10 years ago where technology would automagically give a unique message to every customer returning to the site or every email subscriber? Well our analytic capabilities have advanced a lot, but many companies are a long way from delivering targeted, relevant emails.

    Dave Chaffey - February 14, 2011
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  • Personalization - Response Based Segmentation Strategy

    Personalization and Segmentation Strategy

    You only have one chance to create your first impression. Learn more about selecting the main message for the homepage of a website with two very unique target audiences can be very complicated. By segmenting and targeting your traffic you will be sure to provide the best experience for each individual segment.

    Phillip Klien - January 18, 2011
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  • Unintended Consequences of Targeting: Less Information, Less Serendipity – Part II

    Targeting and Serendipity

    In part I of this article, I discussed the unintended consequences of Targeting and how they can decrease the information quality served to consumers and their likelihood to find new products. In this part II, I turn now to a review of some of the approaches that have been advanced to increase these chances.

    Isaac Waisberg - December 30, 2010
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  • Unintended Consequences of Targeting: Less Information, Less Serendipity - Part I

    Targeting Consequences

    According to a recent New York Times column, the reason why personalized marketing is "being hailed as the latest breakthrough" is that it "tries to show consumers the right ad at the right time." From the standpoint of the advertiser, all this is indeed wonderful. Yet, it is worth asking whether there are reasons for concern. In this article, I discuss one such reason.

    Isaac Waisberg - December 23, 2010
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  • John Lovett - Web Analytics Demystified [interview]

    Interview - John Lovett from Web Analytics Demystified

    In this video we discuss the development of the Web Analytics industry with Web Analytics Demystified Senior partner, John Lovett. He shares with us insights on how to make websites more relevant to users, how the WAA is acting to foster the industry, and where we, as an industry, are heading towards.

    Online Behavior - December 2, 2010
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  • Landing Page Segmentation For Higher Conversions

    Audience Segmentation

    Your online traffic is like a mixed fruit basket, similar in many ways, but also very different. Marketing to a mixed basket is difficult - how can you possibly know the right image, message, tone and offer that will appeal to anyone & everyone? Landing pages are the perfect place to try out segmentation...

    Anna Talerico - October 20, 2010
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  • Successful Website Personalization Hinges on Continuum of Targeting Capabilities

    Website Personalization

    Today, at this very moment, there are e-business marketers and decision makers attempting to decide on a “website personalization” strategy, culminating in confusion and more questions than when they started. But the question they should be asking is: How do we implement a website personalization strategy that fulfills our needs today and tomorrow?

    Avi Kedmi - September 29, 2010
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  • The Fine Art of Targeting

    The Fine Art of Targeting

    I know who I am as an individual better than anybody else. I know what I like and what I don't. Yet I'm rarely asked by marketers about who I am and what I want, even when it's to their advantage. Instead most of them guess who I am and what I want. More often then not, they are dead wrong.

    Rob Graham - August 31, 2010
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  • Fishing From a Barrel | Free Behavioral Targeting Book

    Free Behavioral Targeting Book

    Following an agreement with Rob Graham, author of Fishing From a Barrel: Using Behavioral Targeting to Reach the Right People with the Right Ads at the Right Time, we are honored to host the full version of his book for FREE download. It is a very insightful and can be used as a guide to understand Targeting and Segmentation principles.

    Rob Graham - August 16, 2010
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  • Using Behavioral Targeting to Optimize SEO Traffic

    Using Behavioral Targeting to Optimize SEO Traffic

    This article is based on a presentation about the value of Behavioral Targeting for SEM, delivered at SphinnCon 2010. We discuss ways to use part of the homepage to provide a customized experience based on search terms, tailoring the user search (which is a strong indicator of intent) to a special offer.

    Daniel Waisberg - July 26, 2010
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