Articles

The articles below focus on Targeting, Testing, Usability and Analytics. They present strategies and techniques that will help website managers and marketing analysts to measure marketing efforts and optimize websites using a data-driven method.

  • Customer Insights With Google Analytics Demographics

    Demographics insights

    In this article Scott Shannon looks at the new demographic and psychographic segments in Google Analytics, and we learn how we can use this information to help inform our marketing and advertising initiatives. Using user segments in conjunction with audience/customer demographics opens up a whole new realm for web analysts and marketers.

    Scott Shannon - March 24, 2014
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  • Visualizing Google Analytics Data With R [Tutorial]

    Visualizing Google Analytics Data With R

    This article is a step-by-step guide on how to visualze Google Analytics data using the R programming language, a powerful statistical language. It provides both the the code necessary to do so and the explanations on how to make it work.

    Daniel Waisberg - March 10, 2014
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  • Integrating Google Analytics & Fusion Tables [Tutorial]

    Integrating Google Analytics & Fusion Tables [Tutorial]

    This tutorial is a step-by-step guide on how to integrate Fusion Tables and Google Analytics. I present an App Script that gets data using the Google Analytics API and populate it into Fusion Tables.

    Daniel Waisberg - March 4, 2014
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  • Conversion Rate Maturity Model: Online Testing

    Conversion Rate Maturity Model: Online Testing

    There can be defined several maturity stages of your online testing program. The more mature you do online testing the higher your chances are to get conversion lifts. If testing belongs to your responsibilities read it carefully and work on the progress to shift your organization up on the online testing maturity ladder.

    Michal Parizek - February 25, 2014
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  • A Digital Analyst's Evolution

    Digital Analyst Evolution

    This article tells the story of a Digital Analyst on her path from working to a vendor to becoming tool agnostic. In the end she discovers a way to be loyal to the analytics industry and dedicated to recommending the right solution for her clients' needs.

    Rebecca Visconti - February 20, 2014
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  • From Intent To Action: Turning Online Browsing Into Retail Sales

    Turning Intent Into Action: From Online Browsing into Retail Sales

    At the end of the day, your marketing strategy should be tailored to meet your customers' needs. They don't care whether they're online, mobile, or multichannel customers. They just want to purchase your product in the way that's most convenient for them at that moment. And the most effective marketing strategies are the ones that will allow you to convert your growing mobile traffic into real sales offline.

    Anthony Nicalo - February 17, 2014
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  • BigQuery Export for Google Analytics Premium

    BigQuery Export for Google Analytics Premium

    In this post, Kristoffer Olofsson walks us through how the BigQuery Export feature for Google Analytics Premium is put together, what it looks like, and some important things to be aware of when considering BigQuery Export as part of your Analytics solution.

    Kristoffer Olofsson - February 12, 2014
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  • Visualizing Google Analytics Data With Fusion Tables

    Visualizing Google Analytics Data With Fusion Tables

    In this article I provide a quick step-by-step guide to use Fusion Tables to visualize Google Analytics data: how to bring the data, prepare it and visualize it using great charts.

    Daniel Waisberg - February 6, 2014
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  • Top Data-Driven Marketing Terms

    Data-Driven Marketing Terms

    The coming year will likely bring even more data-driven initiatives and action to your organization. Get prepared for another tsunami of data with these top terms for 2014.

    David Booth - February 5, 2014
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  • The Challenge Of Advertising In The Big Game

    Super Bowl Metrics and ROI Analysis

    As a person who works with brands trying to accurately value and measure the impact of social communication on a brand, the biggest question about Super Bowl ads surrounds the ROI of the many advertising campaigns that we see.

    Nathaniel Payne - February 3, 2014
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