In this article Scott Shannon looks at the new demographic and psychographic segments in Google Analytics, and we learn how we can use this information to help inform our marketing and advertising initiatives. Using user segments in conjunction with audience/customer demographics opens up a whole new realm for web analysts and marketers.
This article is a step-by-step guide on how to visualze Google Analytics data using the R programming language, a powerful statistical language. It provides both the the code necessary to do so and the explanations on how to make it work.
This tutorial is a step-by-step guide on how to integrate Fusion Tables and Google Analytics. I present an App Script that gets data using the Google Analytics API and populate it into Fusion Tables.
There can be defined several maturity stages of your online testing program. The more mature you do online testing the higher your chances are to get conversion lifts. If testing belongs to your responsibilities read it carefully and work on the progress to shift your organization up on the online testing maturity ladder.
This article tells the story of a Digital Analyst on her path from working to a vendor to becoming tool agnostic. In the end she discovers a way to be loyal to the analytics industry and dedicated to recommending the right solution for her clients' needs.
At the end of the day, your marketing strategy should be tailored to meet your customers' needs. They don't care whether they're online, mobile, or multichannel customers. They just want to purchase your product in the way that's most convenient for them at that moment. And the most effective marketing strategies are the ones that will allow you to convert your growing mobile traffic into real sales offline.
In this post, Kristoffer Olofsson walks us through how the BigQuery Export feature for Google Analytics Premium is put together, what it looks like, and some important things to be aware of when considering BigQuery Export as part of your Analytics solution.
In this article I provide a quick step-by-step guide to use Fusion Tables to visualize Google Analytics data: how to bring the data, prepare it and visualize it using great charts.
The coming year will likely bring even more data-driven initiatives and action to your organization. Get prepared for another tsunami of data with these top terms for 2014.
As a person who works with brands trying to accurately value and measure the impact of social communication on a brand, the biggest question about Super Bowl ads surrounds the ROI of the many advertising campaigns that we see.