There can be defined several maturity stages of your online testing program. The more mature you do online testing the higher your chances are to get conversion lifts. If testing belongs to your responsibilities read it carefully and work on the progress to shift your organization up on the online testing maturity ladder.
This article tells the story of a Digital Analyst on her path from working to a vendor to becoming tool agnostic. In the end she discovers a way to be loyal to the analytics industry and dedicated to recommending the right solution for her clients' needs.
At the end of the day, your marketing strategy should be tailored to meet your customers' needs. They don't care whether they're online, mobile, or multichannel customers. They just want to purchase your product in the way that's most convenient for them at that moment. And the most effective marketing strategies are the ones that will allow you to convert your growing mobile traffic into real sales offline.
In this post, Kristoffer Olofsson walks us through how the BigQuery Export feature for Google Analytics Premium is put together, what it looks like, and some important things to be aware of when considering BigQuery Export as part of your Analytics solution.
In this article I provide a quick step-by-step guide to use Fusion Tables to visualize Google Analytics data: how to bring the data, prepare it and visualize it using great charts.
The coming year will likely bring even more data-driven initiatives and action to your organization. Get prepared for another tsunami of data with these top terms for 2014.
As a person who works with brands trying to accurately value and measure the impact of social communication on a brand, the biggest question about Super Bowl ads surrounds the ROI of the many advertising campaigns that we see.
The knowledge you stand to gain by implementing In-App Analytics in your app can help answer the eternal question: Why? It can also help smooth friction points in the user experience and help your app optimization efforts. In this article you will learn a few of the ways that a visual analytics tools can get you the information you need to smooth and optimize friction points in the user experience of your app.
As a Web Analytics agency, at this time of the year we plan for the next 12 months. From budgets, to recruitment and sales pipelines. In such a young and fast-paced industry a big part of answering these questions is to understand how the market might evolve in the next 12 months; what sort of services our clients will require and how we need to adapt to offer these. Below I am sharing my thoughts on which direction things will take in 2014 from a Web Analytics and Google Analytics (GA) perspective.
In order to measure the performance of your blog, you will need to rely on data that will give you in-depth insights regarding the blog value. In this post I provide a (non-comprehensive) list of features, reports and user segments that should be used for such an endeavour.