Articles

The articles below focus on Targeting, Testing, Usability and Analytics. They present strategies and techniques that will help website managers and marketing analysts to measure marketing efforts and optimize websites using a data-driven method.

  • DoubleClick for Publishers & Google Analytics 360

    DoubleClick for Publishers & Google Analytics 360

    In this article Daniel Waisberg provides a quick explanation of publishers integrations available on Google Analytics 360, including DFP, Ad Exchange and AdSense.

    Daniel Waisberg - January 20, 2016
    Read More
  • Funnel Analysis with Google Analytics Data in BigQuery

    Funnel Analysis with Google Analytics Data in BigQuery

    In this article, you will learn the benefits of using Google BigQuery for funnel analysis as opposed to the Google Analytics Premium user interface. In order to make the solution clear Doug Mackenzie goes over the basic structure of an SQL query for funnel analysis and explain how to use Funneler, a simple Windows application to automate query-writing.

    Doug Mackenzie - January 12, 2016
    Read More
  • Horses, Jockeys and Digital Analytics

    Digital Analytics Jockeys

    If you have deep enough pockets to be able to put the best analysts in front of the best tools, go right ahead. You are going to ace your game. But if you have to cut down on your hiring budget to be able to afford the next shiny tool, I would recommend that you think twice.

    Baris Akyurek - January 6, 2016
    Read More
  • Explaining Google Analytics to Your Boss

    Explaining Google Analytics

    This guide is meant to cover the basics about how Google Analytics works, what the numbers actually mean, and how you should begin to report on it. If you've used Google Analytics extensively, forgive me for the review, but I feel it's worth re-familiarizing yourself with the core concepts and definitions, if only to solidify your understanding.

    Jon Meck - December 10, 2015
    Read More
  • Measuring Page Velocity with Google Analytics

    Page Velocity

    One of the most basic questions asked by marketers is: "How much content is being consumed on my website?" - In this article you will learn an advanced technique called Page Velocity to help you answer that question on Google Analytics.

    Online Behavior - December 1, 2015
    Read More
  • Bulk Analytics Configurations with Google Sheets

    Google Sheets Add-On for Google Analytics Configurations

    In this article you will learn about a Google Sheets add-on created by Pedro Avila, Senior Solutions Architect at Google, that will help Google Analytics users manage their custom dimensions in a more robust and organized way, while using an interface they are comfortable with.

    Pedro Avila - November 10, 2015
    Read More
  • Running Semi-Automated Tasks on Google Analytics

    Semi-Automated Google Analytics Tasks

    Tired of manually clicking through the Google Analytics interface to retrieve data? Want to take advantage of the Google Management API, but the functions you need just aren't available? Well then, read this article to learn an easy way to perform such tasks in a semi-automated way.

    David Xue - November 4, 2015
    Read More
  • Google Analytics Art: Symmetry and Patterns

    Google Analytics Art: Symmetry & Patterns

    in this article Daniel Waisberg shares beautiful charts from real Google Analytics data, focusing on both symmetrical shapes and interesting patterns.

    Daniel Waisberg - October 13, 2015
    Read More
  • Measuring The Full Customer Journey

    Measuring The Full Customer Journey

    Having only fraction of the data leads to suboptimal and sometimes inaccurate decisions. The 360 integration of all channels and a successful cross-device measurement is the key to success. Google Analytics Premium and DoubleClick Campaign Manager offer a supreme solution for that with the power of data in a well known user interface.

    Siegfried Stepke - September 23, 2015
    Read More
  • Building A Data Landscape

    Building A Data Landscape

    This article goes through the process of Data Landscaping, which will provide you with a map and a set of prioritised actions that move you towards a more effective way of accessing and understanding your data.

    Phil Harvey - August 11, 2015
    Read More
Online Behavior © 2012