Articles

The articles below focus on Targeting, Testing, Usability and Analytics. They present strategies and techniques that will help website managers and marketing analysts to measure marketing efforts and optimize websites using a data-driven method.

  • Explaining Google Analytics to Your Boss

    Explaining Google Analytics

    This guide is meant to cover the basics about how Google Analytics works, what the numbers actually mean, and how you should begin to report on it. If you've used Google Analytics extensively, forgive me for the review, but I feel it's worth re-familiarizing yourself with the core concepts and definitions, if only to solidify your understanding.

    Jon Meck - December 10, 2015
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  • Measuring Page Velocity with Google Analytics

    Page Velocity

    One of the most basic questions asked by marketers is: "How much content is being consumed on my website?" - In this article you will learn an advanced technique called Page Velocity to help you answer that question on Google Analytics.

    Online Behavior - December 1, 2015
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  • Bulk Analytics Configurations with Google Sheets

    Google Sheets Add-On for Google Analytics Configurations

    In this article you will learn about a Google Sheets add-on created by Pedro Avila, Senior Solutions Architect at Google, that will help Google Analytics users manage their custom dimensions in a more robust and organized way, while using an interface they are comfortable with.

    Pedro Avila - November 10, 2015
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  • Running Semi-Automated Tasks on Google Analytics

    Semi-Automated Google Analytics Tasks

    Tired of manually clicking through the Google Analytics interface to retrieve data? Want to take advantage of the Google Management API, but the functions you need just aren't available? Well then, read this article to learn an easy way to perform such tasks in a semi-automated way.

    David Xue - November 4, 2015
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  • Google Analytics Art: Symmetry and Patterns

    Google Analytics Art: Symmetry & Patterns

    in this article Daniel Waisberg shares beautiful charts from real Google Analytics data, focusing on both symmetrical shapes and interesting patterns.

    Daniel Waisberg - October 13, 2015
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  • Measuring The Full Customer Journey

    Measuring The Full Customer Journey

    Having only fraction of the data leads to suboptimal and sometimes inaccurate decisions. The 360 integration of all channels and a successful cross-device measurement is the key to success. Google Analytics Premium and DoubleClick Campaign Manager offer a supreme solution for that with the power of data in a well known user interface.

    Siegfried Stepke - September 23, 2015
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  • Building A Data Landscape

    Building A Data Landscape

    This article goes through the process of Data Landscaping, which will provide you with a map and a set of prioritised actions that move you towards a more effective way of accessing and understanding your data.

    Phil Harvey - August 11, 2015
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  • A Conversation on Google Analytics Integrations

    Google Analytics Integrations

    This article is a summary of an interview with Google Analytics Integrations author, Daniel Waisberg, during the annual Google Analytics Summit in San Francisco.

    Daniel Waisberg - June 16, 2015
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  • A Better Way to Measure Users' Content Engagement

    Content Engagement Measurement

    This article discusses an idea for more effectively defining and measuring visitor engagement with text-based content like blogs, articles, or essays, on a website whose central value proposition is based on that content.

    Jordan Louis - June 4, 2015
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  • Building Google Analytics Powered Widgets

    Google Analytics Powered Widgets

    There is a lot of useful and interesting data held in your Google Analytics account that could be used to drive content on your site and apps. In this tutorial you will learn how to create a Top Authors widget using the Google Analytics API, Google App Engine (Python) and Google Tag Manager.

    Tahir Fayyaz - May 28, 2015
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