Articles

The articles below focus on Targeting, Testing, Usability and Analytics. They present strategies and techniques that will help website managers and marketing analysts to measure marketing efforts and optimize websites using a data-driven method.

  • Guide To Google Analytics User Permissions

    Google Analytics User Permissions

    In this article, we'll look at how you can wrap your head around the user permissions options on Google Analytics and offer suggestions on how to make them work for you.

    Jordan Louis - April 2, 2013
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  • Google Universal Analytics For Offline Behavior

    Google Universal Analytics

    This article shows how to approach an implementation of Google Universal Analytics to track offline behavior. While the focus is on the Google Analytics account design, rather than the codes necessary to make it happen, you will find links to relevant code explanations whenever necessary.

    Daniel Waisberg - March 27, 2013
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  • Conversion Rate Optimization Maturity Model: People

    Conversion Rate Optimization

    I consider People as a key asset of the CRO framework. The human resources behind your everyday conversion optimization activities matter the most. They drive insights, prototype and design ideas, setup tests and evaluate them when time is right. It is the glue that sticks all other pillars together and makes conversion optimization possible and effective.

    Michal Parizek - March 25, 2013
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  • Google Analytics Tips & Tricks From MeasureCamp

    Google Analytics Tips & Tricks

    his article presents some of the Tips & Tricks shared by me in the MeasureCamp unconference, on a session called 'GA Tips and Tricks'. The tips are moderately advanced techniques but all approachable by anyone with reasonable JavaScript and Google Analytics (GA) skills.

    Doug Hall - March 18, 2013
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  • Clicks to Bricks - Important Lessons For Retailers

    Online and Offline Marketing Techniques

    Like it or not, e-commerce is a fact of life for virtually all retailers, as the story I am about to tell you shows. A good website with an efficient checkout process (and good products!) are essential in any e-commerce venture; but good old-fashioned service and paying attention to details are, ultimately, what matters.

    Rod Jacka - March 5, 2013
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  • The Ultimate Guide to Google Analytics Profile Filters

    Google Analytics Filters

    Google Analytics offers 3 main ways to segment your data: custom variables, advanced segments and profile filters. This article aims to uncover the exciting world of profile filters, from what it means to a top 10 list of useful filter profiles.

    Paul Koks - February 26, 2013
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  • Overview Of Product Recommendation Engines

    Overview Of Product Recommendation Engines

    Product recommendation engines are growing in popularity amongst small and medium-sized business owners who have become acquainted with the success of sites like Netflix and Amazon, which utilize this technique. If you’re not sure how and if a product recommendation engine can benefit your business, read on to understand better what it means and how it can be used.

    Online Behavior - February 19, 2013
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  • Analytics Education - Resources & Academic Programs

    Analytics Education - Resources & Academic Programs

    Over the years I have met countless analysts around the globe, be it in conferences, training programs, client meetings or online. Some were true analytics geeks and others were just starting their careers, but one thing that I have always felt was missing, especially for the beginners, is a place centralizing the top resources and programs available. This article is my attempt to provide a good resource list.

    Daniel Waisberg - February 12, 2013
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  • A Call To Action For Fundamental Improvements In Digital Analytics

    A Call To Action For Fundamental Improvements In Digital Analytics

    Fundamental change and improvements are needed to raise the maturity of digital analytics, a.k.a. web analytics. This article provides some background for this assertion and highlights 3 specific areas of need and opportunity. It is not intended as either a complete list, or even a perfectly defined list. Solutions are directionally indicated, but the article is intended to provoke thought; it is not a detailed roadmap.

    Joe Reach - February 7, 2013
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  • Pan-Session Analysis With Google Analytics

    When it comes to analytics, I am a big fan of pan-session analysis. Pan-session analysis provides insights across multiple visits by the same person. For almost every website it is an incredibly, powerful way to understand your visitors better. By applying the insights you derive from this analysis, you can further optimize your visitor's experience and conversion rate.

    Paul Koks - February 4, 2013
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