Articles

The articles below focus on Targeting, Testing, Usability and Analytics. They present strategies and techniques that will help website managers and marketing analysts to measure marketing efforts and optimize websites using a data-driven method.

  • Nuts and Bolts of Chart & Graph Types [infographic]

    Chart & Graph Types Infographic

    This infographic provides a quick list of the types of charts that are available for analysts/marketers out there. I do not intend to provide a comprehensive list, neither an accurate explanation of each (you will note!). But I do provide a 'tell me which graphs you use and I will tell you who you are' cheat sheet where I describe some of the personality types of people using different charts.

    Daniel Waisberg - November 27, 2011
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  • SEO Opportunities with Analytics & Google Sheets

    SEO Opportunities with Analytics & Google Sheets

    In this post David Krevitt discusses how he uses Google Sheets Add-ons to explore and analyze data - like spreadsheet magic, or painting with data. He describes (and links to) templates he created to find SEO improvement opportunities.

    David Krevitt - January 18, 2017
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  • Interactive Dashboards with Data Studio & Bigquery

    Interactive Dashboards with Data Studio & Bigquery

    In this article, you will learn how to use Google's Data Studio and BigQuery to create your own dashboards, using an example created to visualize 2016 Election Cycle Donations, exploring public FEC data curated by OpenSecrets.org.

    Dan Chen - October 20, 2016
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  • Fixing Five Common Google Analytics Setup Mistakes

    How to Fix Five Common Google Analytics Setup Mistakes

    Google Analytics can help your business flourish, but only if you get the setup right. Who wants to take decisions on incomplete or inaccurate data? In this post Paul Koks discusses the most common mistakes found on Google Analytics setups and provides clear solutions for each of them.

    Paul Koks - October 6, 2016
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  • A Happy Marriage Between Google Analytics & iFrames

    Google Analytics & iFrames

    In this article Doug Hall explores some common use cases for iframes and discusses how they can be used well without wreaking havoc on your Google Analytics data.

    Doug Hall - September 26, 2016
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  • Data Studio Report: US Unemployment Analysis

    Data Studio Report

    In this article Daniel Waisberg presents a visualization using data from the US Bureau of Labor Statistics to show trends in US Unemployment Rates segmented by Age, Gender and Race / Ethnicity.

    Daniel Waisberg - September 20, 2016
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  • Google Analytics 360 & DFP Audience Sharing

    Google Analytics 360 & DFP Integration

    In this article Daniel Waisberg discusses an important development in the DFP & Google Analytics 360 integration: the Audience Sharing feature (beta) that allows publishers to share Google Analytics 360 Audiences with DFP bringing a series of benefits.

    Daniel Waisberg - August 31, 2016
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  • Empowering Google Analytics with Google Data Studio

    This article shows you just how simple it is to connect Google Data Studio to Google Analytics and from there, indicates how to really make the most of Data Studio's fantastic data visualization and reporting features.

    Lizzie Silvey - July 12, 2016
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  • The Dashboard of your Dreams

    The Dashboard of your Dreams

    This article shows examples of dashboards that can be updated in real time and used by marketers, developers, content-managers and even analysts (!) in Ecommerce projects.

    Vlad Flaks - June 15, 2016
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  • Creative Uses to 5 Google Analytics Features

    Creative Google Analytics

    In this article you will learn about creative usages of Google Analytics features, how to make the most out of the tool with the capabilities offered.

    Dave Fimek - May 18, 2016
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