Articles

The articles below focus on Targeting, Testing, Usability and Analytics. They present strategies and techniques that will help website managers and marketing analysts to measure marketing efforts and optimize websites using a data-driven method.

  • Statistical Design in Online A/B Testing

    Statistical Design in Online A/B Testing

    In this article Georgi Georgiev discusses the misuse of statistical significance tests, the lack of consideration for statistical power, and the significant inefficiency of statistical methods. He proposes solutions to those issues inspired by clinical randomized controlled trials, which I call the AGILE statistical approach to A/B testing.

    Georgi Georgiev - July 31, 2017
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  • Revamping Your App Analytics Workflows

    Revamping Your App Analytics Workflows

    In this article you are going to learn how to revamp your app analytics workflow using qualitative analytics, and why you should do it in the first place. You'll read about the fundamentals of qualitative analytics, and how it improves one's analysis accuracy, troubleshooting and overall workflows. And finally, you'll find two main ways to use qualitative analytics which can help you turn your app(s) into mobile powerhouse.

    Hannah Levenson - June 19, 2017
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  • 150 Years of Marriages and Divorces in the UK

    Marriage and Divorce Trends

    In this article, Daniel Waisberg and Lizzie Silvey present the results of an in-depth analysis of UK's marriage and divorce trends. They answer the following questions: Who wants a divorce and why? How do wars and the law impact marriage and divorce rates in the UK?

    Daniel Waisberg - June 13, 2017
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  • Tracking Forms Effectively in Google Analytics

    Tracking Forms Effectively in Google Analytics

    This article will show you how to create events in Google Tag Manager that will allow you to track the behavior of visitors interaction with forms. Having this data will enable you to optimize the forms to fit it with visitor expectations and increase the form conversion rate.

    Edin Sabanovic - May 24, 2017
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  • Visualization Techniques to Communicate Data

    In this article you will learn several techniques that will help you create more effective charts to communicate the underlying data. By applying deliberate thought, a handful of best practices, and allocating sufficient time in projects for the data visualization step, you can boost the impact of your charts.

    Ben Collins - April 11, 2017
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  • Personalized Account-Based Marketing

    Personalized Marketing

    In this article you will learn more about targeted account based marketing. When there is significant revenue on the line, knowing your customers or clients intimately, and maximizing the relevance of their experience on your site is guaranteed to drastically increase the likelihood of conversion, and to generate increased revenue for your company.

    Jonathan Riley - April 5, 2017
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  • Documentation Is the Backbone of Analytics

    Analytics documentation

    So, you can't find enough time to do the stuff you want to do at work because you are very busy? Take heart. It's possible to arrange your work to spend more time on the big questions, but it'll take some work to get there. How? Read on...

    Baris Akyurek - March 14, 2017
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  • Google Analytics Segments in Data Studio

    Google Analytics Segments in Data Studio

    Learn how to use Google Analytics Segments inside Data Studio and why it is such an important feature for visualizing your data.

    Lizzie Silvey - March 8, 2017
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  • Machine Learning Through Google Tag Manager

    In this article you will learn how you can start using Machine Learning today to enhance your own digital analytics capabilities.

    Online Behavior - February 28, 2017
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  • Online Marketer, Web Analyst, or Data Scientist?

    Online Marketer, Web Analyst, or Data Scientist?

    The state of the industry is changing. Quite soon, the online marketer will be a web analyst, and a data scientist too. Are you ready for the change?

    Tsahi Levy - February 20, 2017
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