Articles

The articles below focus on Targeting, Testing, Usability and Analytics. They present strategies and techniques that will help website managers and marketing analysts to measure marketing efforts and optimize websites using a data-driven method.

  • Interactive Dashboards with Data Studio & Bigquery

    Interactive Dashboards with Data Studio & Bigquery

    In this article, you will learn how to use Google's Data Studio and BigQuery to create your own dashboards, using an example created to visualize 2016 Election Cycle Donations, exploring public FEC data curated by OpenSecrets.org.

    Dan Chen - October 20, 2016
    Read More
  • Fixing Five Common Google Analytics Setup Mistakes

    How to Fix Five Common Google Analytics Setup Mistakes

    Google Analytics can help your business flourish, but only if you get the setup right. Who wants to take decisions on incomplete or inaccurate data? In this post Paul Koks discusses the most common mistakes found on Google Analytics setups and provides clear solutions for each of them.

    Paul Koks - October 6, 2016
    Read More
  • A Happy Marriage Between Google Analytics & iFrames

    Google Analytics & iFrames

    In this article Doug Hall explores some common use cases for iframes and discusses how they can be used well without wreaking havoc on your Google Analytics data.

    Doug Hall - September 26, 2016
    Read More
  • Data Studio Report: US Unemployment Analysis

    Data Studio Report

    In this article Daniel Waisberg presents a visualization using data from the US Bureau of Labor Statistics to show trends in US Unemployment Rates segmented by Age, Gender and Race / Ethnicity.

    Daniel Waisberg - September 20, 2016
    Read More
  • Google Analytics 360 & DFP Audience Sharing

    Google Analytics 360 & DFP Integration

    In this article Daniel Waisberg discusses an important development in the DFP & Google Analytics 360 integration: the Audience Sharing feature (beta) that allows publishers to share Google Analytics 360 Audiences with DFP bringing a series of benefits.

    Daniel Waisberg - August 31, 2016
    Read More
  • Empowering Google Analytics with Google Data Studio

    This article shows you just how simple it is to connect Google Data Studio to Google Analytics and from there, indicates how to really make the most of Data Studio's fantastic data visualization and reporting features.

    Lizzie Silvey - July 12, 2016
    Read More
  • The Dashboard of your Dreams

    The Dashboard of your Dreams

    This article shows examples of dashboards that can be updated in real time and used by marketers, developers, content-managers and even analysts (!) in Ecommerce projects.

    Vlad Flaks - June 15, 2016
    Read More
  • Creative Uses to 5 Google Analytics Features

    Creative Google Analytics

    In this article you will learn about creative usages of Google Analytics features, how to make the most out of the tool with the capabilities offered.

    Dave Fimek - May 18, 2016
    Read More
  • Google Analytics & Search Console: Deep Integration

    Google Analytics & Search Console Deep Integration

    In this article I will go over the highlights of the new Google Analytics - Search Console integration and describe use cases on how the improved reports available can be used to analyze Search Engine Optimization and extract insights from the data.

    Daniel Waisberg - May 12, 2016
    Read More
  • Setting Up Google Analytics to Measure Content

    Content Measurement

    In this article you will learn how to set up Google Analytics to make your content reports super actionable.

    Paul Koks - May 5, 2016
    Read More
Online Behavior © 2012