Articles

The articles below focus on Targeting, Testing, Usability and Analytics. They present strategies and techniques that will help website managers and marketing analysts to measure marketing efforts and optimize websites using a data-driven method.

  • Visualizing Marvel & DC Cinematic Universes - POW!

    MARVEL DC Data Analysis

    As a comic book fan, Daniel Waisberg decided to look at publicly available data to understand which movies in the MARVEL and DC cinematic universes succeeded from a monetary perspectives. Hold your breath!

    Daniel Waisberg - October 13, 2016
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  • Google Data Studio: A Step-By-Step Guide

    Google Data Studio

    In this article Daniel Waisberg provides a step by step guide on how to use Data Studio. He focuses on how to access / transform / manage your data and how to visualize / collaborate / share it.

    Daniel Waisberg - May 27, 2016
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  • Google Analytics & Search Console: Deep Integration

    Google Analytics & Search Console Deep Integration

    In this article I will go over the highlights of the new Google Analytics - Search Console integration and describe use cases on how the improved reports available can be used to analyze Search Engine Optimization and extract insights from the data.

    Daniel Waisberg - May 12, 2016
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  • The New Google Analytics Mobile App

    The New Google Analytics Mobile App

    In this article, Daniel Waisberg goes through the main Google Analytics Mobile App functionality that will now be available to you, including the scorecards, dashboards and visualizations.

    Daniel Waisberg - April 21, 2016
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  • Google Tag Manager: A Step-By-Step Guide

    Google Tag Manager

    This guide will walk you through the newest Google tool: the Google Tag Manager. This tool conveniently helps marketers manage tags on their sites; this will reduce errors when it comes to tag implementation, make it much faster to implement tags, and free webmasters to work on other important tasks.

    Daniel Waisberg - February 12, 2016
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  • Building a Culture of Testing and Optimization

    Building a Culture of Testing and Optimization

    This article, written by Google's Analytics Advocate Krista Seiden shows how to successfully build an optimization and testing culture by outlining an ongoing process for data usage, analysis and communication.

    Krista Seiden - October 27, 2015
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  • Building A Data Landscape

    Building A Data Landscape

    This article goes through the process of Data Landscaping, which will provide you with a map and a set of prioritised actions that move you towards a more effective way of accessing and understanding your data.

    Phil Harvey - August 11, 2015
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  • Building Google Analytics Powered Widgets

    Google Analytics Powered Widgets

    There is a lot of useful and interesting data held in your Google Analytics account that could be used to drive content on your site and apps. In this tutorial you will learn how to create a Top Authors widget using the Google Analytics API, Google App Engine (Python) and Google Tag Manager.

    Tahir Fayyaz - May 28, 2015
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  • Using Google Analytics to Understand Your Customers

    Customer Analytics

    Learn how to use Google Analytics to understand how customers move through your website, where they fall off before making a purchase, how they're interacting across devices and more!

    Mallory Qualls - March 17, 2015
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  • 10 Actionable Google Analytics Tips

    Google Analytics Tips

    In this post I share the Top 10 Google Analytics tips drawn from my weekly tips column on the official Google Analytics Google+ page. I try the best I can to keep them very actionable, i.e. something that you can do right after reading the tip. Check it out...

    Daniel Waisberg - January 13, 2014
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