Articles

The articles below focus on Targeting, Testing, Usability and Analytics. They present strategies and techniques that will help website managers and marketing analysts to measure marketing efforts and optimize websites using a data-driven method.

  • All Under One Roof with Google Optimize & Analytics

    Google Optimize and Google Analytics

    In this article Sean McQuaide focus on how Google Optimize and its enterprise version, Optimize 360, will change your life by putting everything under one roof.

    Sean McQuaide - January 25, 2017
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  • Visualizing Marvel & DC Cinematic Universes - POW!

    MARVEL DC Data Analysis

    As a comic book fan, Daniel Waisberg decided to look at publicly available data to understand which movies in the MARVEL and DC cinematic universes succeeded from a monetary perspectives. Hold your breath!

    Daniel Waisberg - October 13, 2016
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  • Google Data Studio: A Step-By-Step Guide

    Google Data Studio

    In this article Daniel Waisberg provides a step by step guide on how to use Data Studio. He focuses on how to access / transform / manage your data and how to visualize / collaborate / share it.

    Daniel Waisberg - May 27, 2016
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  • Google Tag Manager: A Step-By-Step Guide

    Google Tag Manager

    This guide will walk you through the newest Google tool: the Google Tag Manager. This tool conveniently helps marketers manage tags on their sites; this will reduce errors when it comes to tag implementation, make it much faster to implement tags, and free webmasters to work on other important tasks.

    Daniel Waisberg - February 12, 2016
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  • Building a Culture of Testing and Optimization

    Building a Culture of Testing and Optimization

    This article, written by Google's Analytics Advocate Krista Seiden shows how to successfully build an optimization and testing culture by outlining an ongoing process for data usage, analysis and communication.

    Krista Seiden - October 27, 2015
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  • Nuts and Bolts of Chart & Graph Types [infographic]

    Chart & Graph Types Infographic

    This infographic provides a quick list of the types of charts that are available for analysts/marketers out there. I do not intend to provide a comprehensive list, neither an accurate explanation of each (you will note!). But I do provide a 'tell me which graphs you use and I will tell you who you are' cheat sheet where I describe some of the personality types of people using different charts.

    Daniel Waisberg - November 27, 2011
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  • Online Marketer, Web Analyst, or Data Scientist?

    Online Marketer, Web Analyst, or Data Scientist?

    The state of the industry is changing. Quite soon, the online marketer will be a web analyst, and a data scientist too. Are you ready for the change?

    Tsahi Levy - February 20, 2017
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  • Reporting Search Performance in Google Data Studio

    Reporting Search Performance in Google Data Studio

    This article is a quick overview of the Search Console data connector for Data Studio. Daniel Waisberg discusses all metrics and dimensions available and brings them to life with examples.

    Daniel Waisberg - February 13, 2017
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  • Keeping Track of Analytics with Measurement Plans

    Analytics Measurement Plans

    In this article Martijn Scheijbeler, Director of Marketing at The Next Web, explains some of the lessons he learned while creating a measurement plan for one of the biggest publishers on the web.

    Martijn Scheijbeler - February 7, 2017
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  • SEO Opportunities with Analytics & Google Sheets

    SEO Opportunities with Analytics & Google Sheets

    In this post David Krevitt discusses how he uses Google Sheets Add-ons to explore and analyze data - like spreadsheet magic, or painting with data. He describes (and links to) templates he created to find SEO improvement opportunities.

    David Krevitt - January 18, 2017
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