Articles

The articles below focus on Targeting, Testing, Usability and Analytics. They present strategies and techniques that will help website managers and marketing analysts to measure marketing efforts and optimize websites using a data-driven method.

  • Partnering with data to create insightful stories

    Data Storyteller

    Whether you are working on a monthly report or a world-changing visualization, if you take the time to uncover and communicate the stories behind the data, you will be contributing to better decisions in your company and in society in general.

    Daniel Waisberg - May 3, 2017
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  • All Under One Roof with Google Optimize & Analytics

    Google Optimize and Google Analytics

    In this article Sean McQuaide focus on how Google Optimize and its enterprise version, Optimize 360, will change your life by putting everything under one roof.

    Sean McQuaide - January 25, 2017
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  • Visualizing Marvel & DC Cinematic Universes - POW!

    MARVEL DC Data Analysis

    As a comic book fan, Daniel Waisberg decided to look at publicly available data to understand which movies in the MARVEL and DC cinematic universes succeeded from a monetary perspectives. Hold your breath!

    Daniel Waisberg - October 13, 2016
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  • Google Data Studio: A Step-By-Step Guide

    Google Data Studio

    In this article Daniel Waisberg provides a step by step guide on how to use Data Studio. He focuses on how to access / transform / manage your data and how to visualize / collaborate / share it.

    Daniel Waisberg - May 27, 2016
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  • Google Tag Manager: A Step-By-Step Guide

    Google Tag Manager

    This guide will walk you through the newest Google tool: the Google Tag Manager. This tool conveniently helps marketers manage tags on their sites; this will reduce errors when it comes to tag implementation, make it much faster to implement tags, and free webmasters to work on other important tasks.

    Daniel Waisberg - February 12, 2016
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  • Building a Culture of Testing and Optimization

    Building a Culture of Testing and Optimization

    This article, written by Google's Analytics Advocate Krista Seiden shows how to successfully build an optimization and testing culture by outlining an ongoing process for data usage, analysis and communication.

    Krista Seiden - October 27, 2015
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  • Nuts and Bolts of Chart & Graph Types [infographic]

    Chart & Graph Types Infographic

    This infographic provides a quick list of the types of charts that are available for analysts/marketers out there. I do not intend to provide a comprehensive list, neither an accurate explanation of each (you will note!). But I do provide a 'tell me which graphs you use and I will tell you who you are' cheat sheet where I describe some of the personality types of people using different charts.

    Daniel Waisberg - November 27, 2011
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  • Embedding Google Data Studio Visualizations

    Embedding Google Data Studio Visualizations

    In this article, Daniel Waisberg, Analytics Advocate at Google, shares insights on how to embed Google Data Studio reports on articles to create effective data stories.

    Daniel Waisberg - September 7, 2017
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  • Statistical Design in Online A/B Testing

    Statistical Design in Online A/B Testing

    In this article Georgi Georgiev discusses the misuse of statistical significance tests, the lack of consideration for statistical power, and the significant inefficiency of statistical methods. He proposes solutions to those issues inspired by clinical randomized controlled trials, which I call the AGILE statistical approach to A/B testing.

    Georgi Georgiev - July 31, 2017
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  • Revamping Your App Analytics Workflows

    Revamping Your App Analytics Workflows

    In this article you are going to learn how to revamp your app analytics workflow using qualitative analytics, and why you should do it in the first place. You'll read about the fundamentals of qualitative analytics, and how it improves one's analysis accuracy, troubleshooting and overall workflows. And finally, you'll find two main ways to use qualitative analytics which can help you turn your app(s) into mobile powerhouse.

    Hannah Levenson - June 19, 2017
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