The slides below are a collection of the most interesting presentations on Web Analytics & Optimization, the art and science of improving websites based on the analysis of visitors’ behavior. Learn a broad range of techniques (such as social media, segmentation and other website optimization) in order to turn new visitors into customers and returning customers into loyal friends.
In this presentation, Justin Kistner (Webtrends) and Nick O'Neil (AllFacebook) go over some interesting numbers regarding Facebook and provide advice on using Facebook for Marketing. They also provide examples on how Big Brands are taking advantage of it.
This slideshow, by Paul Marsden, summarizes 15 solutions on how big retail chains are deploying Social Media. Do you know any other examples? Share with us!
This presentation, by hjc New Media, shows the advantages to integrate usability and analytics efforts. It starts by presenting an introduction to the field of web usability, why it is important, and its Return on Investment.
This presentation, from Daniel Waisberg, shows techniques on how to perform Conversion Optimization and SEO in an integrated way.
This presentation, created by Thomas Baekdal, is about the way Social Media is changing the way marketing is done. The new Marketing is not about things, it is about people, and any person can be a star, without needing big enterprises behind them.