Analytics Books

The book reviews below provide a summary of valuable books on Web Analytics & Optimization, the art and science of improving websites based on the analysis of visitors’ behavior. They focus on optimizing marketing efforts, turning new visitors into customers and returning customers into loyal friends. Learn a broad range of techniques (such as social media, segmentation and other website optimization) in order to increase revenue.

Analytics, Statistics & The Case of the Missing Ring
eMetrics Marketing Optimization Summit Videos

Analytics, Statistics & The Case of the Missing Ring

The web/digital analytics industry is still young, very young in the scheme of things. When compared to the discipline of statistics with hundreds of years of development, there is so much that web analytics professionals can learn.
Tips To Succeed With Web Analytics
Analytics & Optimization

51 Tips To Succeed With Web Analytics

This article provides 51 tips to help professionals implement Google Analytics, configure the tool, use it to analyze online behavior and optimize websites. Sit down and relax, here we go!
Always Keep Your Goals In Mind
Cartoons

Always Keep Your Goals In Mind [cartoon]

Nothing is simple to accomplish. That is almost a universal truth. If you want to do an analysis, buy a house, find a good university or a new job, you will need to work hard in order to have a good outcome. As Daniel Piza described in a short phrase: "All we learn in life is that the reality is complex, but the desire is simple."
Google Tag Manager
Analytics & Optimization

Google Tag Manager: A Step-By-Step Guide

This guide will walk you through the newest Google tool: the Google Tag Manager. This tool conveniently helps marketers manage tags on their sites; this will reduce errors when it comes to tag implementation, make it much faster to implement tags, and free webmasters to work on other important tasks.
Chart & Graph Types Infographic
Analytics & Optimization

Nuts and Bolts of Chart & Graph Types [infographic]

This infographic provides a quick list of the types of charts that are available for analysts/marketers out there. I do not intend to provide a comprehensive list, neither an accurate explanation of each (you will note!). But I do provide a 'tell me which graphs you use and I will tell you who you are' cheat sheet where I describe some of the personality types of people using different charts...
Online Behavior © 2012