The book reviews below provide a summary of valuable books on Web Analytics & Optimization, the art and science of improving websites based on the analysis of visitors’ behavior. They focus on optimizing marketing efforts, turning new visitors into customers and returning customers into loyal friends. Learn a broad range of techniques (such as social media, segmentation and other website optimization) in order to increase revenue.
This book explains all that is needed in order to understand the impact of Social Media efforts made by businesses. From this understanding, the author shows how to optimize and make the most out of it.
This book has a very interesting way to bring basic and important concepts and very advanced techniques side by side. It was written using a friendly tone; it uses every day talk to describe complex subjects.
This book presents techniques to improve website using Google Analytics. The questions answered on the book are: Why Web Analytics is important & what are the available technologies? How Google Analytics works & how it deals with privacy?