The articles below focus on Web Analytics & Optimization, the art and science of improving websites based on the analysis of visitors' behavior. They focus on analyzing and optimizing marketing efforts, turning new visitors into customers and returning customers into loyal friends. Learn a broad range of techniques (such as social media, segmentation and other website optimization) in order to increase revenue.
In order to measure the performance of your blog, you will need to rely on data that will give you in-depth insights regarding the blog value. In this post I provide a (non-comprehensive) list of features, reports and user segments that should be used for such an endeavour.
While digital marketing has proven to be an effective form of communicating with and converting customers, many brands are looking for ways to create a more emotional, holistic experience - one where there are no distinct lines between on- and offline interactions. How do you bring these two together? By adding tactile marketing to your digital marketing mix, you can pair powerful data with a personal touch.
If like many companies, you report value as page view volume, visit volume, social likes or tweets, then your boss is most likely to say: "so what?" (and if she or he doesn't, s/he should.) If you are lucky, s/he will grudgingly renew your budget for another season on the simple idea that digital marketing is not going away any time soon. But there is so much more you could be doing with essentially the same data!
Google Tag Manager has been growing extremely quickly. But why? There are many reasons, but the main one is that it's easy. This is both good and bad: good when done well and for the right reasons; bad when done carelessly. This article will describe a couple of key points that will help you get your GTM right...
Google Tag Manager (GTM) for mobile apps can be an incredibly powerful tool. Simply put, getting started with GTM for mobile apps today sets businesses up for success in the future, I recommend trying it out as soon as possible. Here is how...
A new generation of digital analysis tools is arriving. A generation where speed is king and customer data is united. If you’ve been buried with reports and analysis from the typical tools then take a break and check out these six modern analytics tools.
Let's have a closer look at the next Conversion Rate Optimization Maturity Model's pillar: Activities. We've already described People and Knowledge, which are the main inputs for this pillar. The typical outputs of the activities are insights which you're able to apply to your site and improve the conversion.
Conversion Rate Optimization (CRO) is the process of continually improving a website or landing page to create the most effective experience for potential customers. For businesses that want to stay ahead, it's now an essential strategy in the highly competitive online marketing space. Here's a process you can follow to conduct a CRO audit.
Google Tag Manager was released about a year ago, and recent updates have made it a much more valuable addition to a digital marketer's toolkit, and here's why.
At best, trivial discoveries in the data flow are time-wasters. At worst, they're distractions from the genuine insights that will strengthen your business. Acting on them can do serious harm. It would be like setting off on a journey with a faulty GPS: the information it provides looks valid, but after you've committed to your direction, you suddenly realize you are completely lost.