Analytics Articles

The articles below focus on Web Analytics & Optimization, the art and science of improving websites based on the analysis of visitors' behavior. They focus on analyzing and optimizing marketing efforts, turning new visitors into customers and returning customers into loyal friends. Learn a broad range of techniques (such as social media, segmentation and other website optimization) in order to increase revenue.

  • Beyond Digital Analytics Metrics

    Beyond Digital Analytics Metrics

    In this post, Pere Rovira discusses COGS (Cost Of Goods Sold) and LTV (Lifetime Value), two fundamental business metrics that can help web analysts be more meaningful and influential with their analysis.

    Pere Rovira - November 18, 2014
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  • Strategies to Reverse Cart Abandonment

    Cart Abandonment Rates

    Cart abandonment is often not a final decision. When viewed as part of the buying cycle, like buyers who research competitors, the abandonment issue becomes manageable. Our goal, then, is twofold: lower the initial abandonment rate and raise the reclamation rate on abandoned carts.

    Sam Green - November 12, 2014
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  • Optimize Your Site With Enhanced Ecommerce

    Enhanced Ecommerce Product Impressions

    In this post Kristoffer Olofsson provides a guide to the new Enhanced Ecommerce methods for product impressions and detailed views, which will give us actionable insights that we can work with to continuously improve the presentation of products and the performance of our ecommerce business.

    Kristoffer Olofsson - November 3, 2014
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  • Conversion Rate Maturity Model: Processes

    Conversion Rate Maturity Model: Processes

    When you start your Conversion Rate Optimization (CRO) journey you most probably do it chaotically. Unfortunately, the absence of regular processes results in poor results and in longer optimization cycles. In this article you will learn an effective methodology that will lead you to more successes and allow you to do more with less.

    Michal Parizek - October 28, 2014
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  • Google Analytics Embed API Highlights

    Google Analytics Embed API Highlights

    The Embed API isn't just a javascript library mashed up with Google Charts, or is it? It might be, but what really grabbed my attention is that it is EASY, you can have a dashboard laid out and set up in a matter of minutes, even if you don't know much Javascript.

    Linda Lawton - September 24, 2014
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  • More Context With Google Analytics Benchmarking

    Google Analytics Benchmarking Tool

    Google Analytics Benchmarking is extremely valuable tool in that it provides the necessary context to show you if your increase (or decrease) is not only a result of your actions, but of a larger trend in the industry.

    Daniel Waisberg - September 11, 2014
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  • More Actionable Google Analytics Tips

    Actionable Google Analytics Tips

    Early this year I published an article with 10 actionable Google Analytics tips. Since then, I wrote a few dozen posts on my weekly tips on the official Google Analytics Google+ page. In this article I share the top 10 tips from January to June.

    Daniel Waisberg - August 11, 2014
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  • Custom Definitions in Universal Analytics: A Case Study

    Custom Definitions in Universal Analytics

    In this post, Kristoffer Olofsson covers some of the benefits of using Custom Definitions in Universal Analytics, as well as have a look at how they are leveraged in practice by startup 'The Beta Family', a crowdsourcing platform for beta testing apps.

    Kristoffer Olofsson - July 29, 2014
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  • Dashboard for AdSense Performance Analysis

    AdSense Performance Dashboard

    In this post Daniel Waisberg describes a dashboard that can be used to measure your most profitable channels, pages and demographics when it comes to AdSense revenue. He also shares a link to download the dashboard using Google Analytics.

    Daniel Waisberg - July 22, 2014
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  • Google Analytics Demographic Segmentation Techniques

    Google Analytics Demographic Segmentation Techniques

    By my unofficial count, there are approximately a million ways to segment your users within Google Analytics. One of my favorite segments for predicting future success is looking at the demographics reports, because they allow us to look at the age range and gender of our customers to a great level of accuracy. Learn how to make the most out of it.

    Jeff Sauer - July 8, 2014
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